Article
Content Marketing, Travel • September 3, 2018
...content. Ask yourself, “So, what?” Use market insight to ensure that content uses the most effective emotional drivers. Video marketing expert and author, Jon Mowat, will be sharing his insight...
Case Study
...these materials were produced using a variety of authoring tools with multiple content management processes and workflows, which made it difficult for writers to identify and reuse existing content. Content...
Article
Search, SEO • November 14, 2018
...are: The Expertise of the writer; The Authoritativeness of the content creator, of the content and of the website overall The Trustworthiness of the content creator, of the content and...
Article
Digital Marketing • January 27, 2020
...the next three years. To provide relevant and personalised marketing, companies must focus on insight-led customer engagement. Ric will outline the variety of insights that marketing organisations should have at...
Article
Digital Marketing, Transport • March 15, 2019
...Digital Travel & Leisure: Digital Marketing Spotlight, on 28 March 2019, about automation and the future of travel marketing. So we caught up with Matt prior to the event to...
Event
31 Oct, 2017
Want to learn the latest, most-effective email marketing techniques for your next campaign? Well, you could spend hours trawling evergreen guides, blog posts and even checking out news stories. But...
Event
12 Dec, 2017
The Figaro Digital B2B Marketing Roundtable event is a morning session dedicated to the issues facing businesses of all sizes as they seek more effective integration of digital channels into...
Article
• August 8, 2014...people responding to it. If you look at all marketing publications I don’t think enough time is spent on the core components of marketing: how do you establish points of...
Article
Community Management, Consumer Behaviour • November 14, 2017
...influencer marketing is currently undergoing a transformation which will redefine the way brands and brand advocates are able to produce promotional content. The future of influencer marketing is far from...
Article
Analytics, Behavioural Targeting • July 8, 2020
Ricardas Montvila, Senior Director of Global Strategy at Mapp, discusses five tips for digital marketing post-COVID. The coronavirus pandemic has triggered unprecedented changes to life in general, and marketing in...
