Article
Content Marketing, Digital Marketing • November 9, 2015
...in the process creating the UK’s most successful TrueView ad on YouTube. Speaker Spotlight: Willem Challenger, Video Marketing Consultant at Brightcove Willem considers the state of video marketing in 2015...
Press Release
...to marketing performance and reporting. Through advanced data-driven attribution and econometrics modelling, the partnership will provide Studio with a single, objective view of marketing activity and campaign performance across all...
Article
Affiliate Marketing, Media • November 21, 2014
With the ‘year of the mobile’ rapidly approaching, the importance of online performance marketing and affiliate marketing is greater than ever. The Performance Marketing Network explains why As a nation...
Article
Mobile • October 20, 2014
...digital marketing team, but marketing technologists. To move forward, a marketer’s knowledge now needs to span IT, sales and operations. They cannot work in isolation. Marketing is cross-functional communication. It...
Article
Analytics, Data • January 9, 2019
...from moment to moment. Location-based mobile ads will generate $22.1 billion in 2018, with $38.7 billion projected for 2022 (BIA). Marketing platforms such as Selligent Marketing Cloud blend consumers’ live...
Event
19 Mar, 2015
The Figaro Digital Health Check and Marketing Summit features a full day of seminar presentations covering all aspects of digital marketing from paid search and SEO to video and email...
Article
Digital Marketing, Digital PR • January 31, 2017
...all age groups. But that will quickly wane if we continue to deliver content about which they could just not care less. Jennifer Watkiss, Head of Marketing Communications, Adestra...
Article
Digital Marketing • June 15, 2015
...marketing has adapted as we’ve better understood our marketing levers and developed the growth plan. It’s important to find the right blend for short and long-term growth for a start-up...
Press Release
...content simply being a section of the website. Their objective was to reverse this, making the new website content first and placing all content at the centrepiece of the website,...
Article
Behavioural Targeting, Content Marketing • November 29, 2017
...where and how the content is most effective. A core part of this is to avoid overserving adverts, and making sure that the highest-quality leads receive the highest quality content....
