Event
30 Nov, 2016
...Explore the latest developments in digital marketing Make a wealth of new connections with the leading industry thinkers Build a more innovative and efficient marketing toolkit Connect with the industry’s...
Article
Digital Marketing • March 24, 2015
...effectively by tapping into conversations happening across different platforms. Bringing Your Content to Life with Video Marketing Sophie Rayers — Director of Marketing, EMEA & LATAM, Brightcove “Digital marketing in...
Case Study
...right brands, products and the consumer journey, the plan was to steer marketing activities accordingly and close the loop to continuously improve marketing effectiveness. Then the plan was to drive...
Article
• February 5, 2016...marketing through personalisation of the customer experience, but it will be a gradual process. Marketing operations is where process, technology and people come together to deliver marketing effectiveness. In a...
Article
AI, Digital Marketing • June 13, 2019
...and 69 per cent said they would buy more from a brand that used positive marketing. Negative Marketing Risks Damaging Consumer Trust – And The Bottom-Line Unethical marketing is also...
Article
• October 10, 2019...shows that content shared by employees receives eight times more engagement than content shared by brands. 7. Don’t Underestimate the Power of the People (Aka User-Generated Content) There are no...
Article
SEO • January 20, 2017
...a mere afterthought to a carefully crafted piece of copy and finding ways to integrate the user within the content. As the advertising and content marketing strategists have realised, the...
Article
Behavioural Targeting, Consumer Behaviour • May 27, 2020
...These rapid behavioural changes, combined with concerns around how marketing during a pandemic will be received by consumers, have led many marketing and advertising departments to question whether they should...
Article
• March 26, 2018...creative and powerful content-driven, international advertising campaigns from the past year. The evening highlighted the lasting importance of honest, original, and innovate content, and served as a reminder that content...
Press Release
...France) Corwin (United States) To learn more about this year’s winners, visit here. About Selligent Marketing Cloud Selligent Marketing Cloud, part of CM Group, is an intelligent omnichannel marketing...
