Article
Digital Marketing • September 16, 2019
...content related to their brand deals, the platform overlaps influencer marketing with in-game marketing. While Fortnite is the stand-out example, there are, of course, other games that utilise this new...
Article
Personalisation, Video • April 11, 2019
...brand- encouraging customers to make a deeper connection and develop a lasting relationship with your business. Database Meets Content Marketing Personalisation, where content marketing combines with a database, is only...
Article
AI, Content Marketing • November 20, 2018
...The presentations offer practical advice and invaluable takeaways for search and display marketers. Making Your Content Marketing/Digital PR Campaign Work Harder Massive advertising budgets do not always guarantee the success...
Article
Analytics, Behavioural Targeting • April 2, 2015
...IBM Company Would you consider your marketing practices traditional, mainstream or leading? For marketing traditionalists, digital marketing technology is still primarily used for batch-and-blast emails and each marketing channel, whether...
Article
Content Management, Customer Experience • March 4, 2021
...marketing as a bit of entertainment, something slightly different, potentially something whimsical, for fun and giggles. It certainly wasn’t seen as a core part of their marketing mix. Perhaps, rightly...
Press Release
...marketing, channel marketing, field marketing, brand and marketing communications. He joins Selligent after successful tenures at Cisco and Polycom where he drove substantial growth in marketing generated pipeline and revenue....
Article
Digital Marketing • November 19, 2019
Initially, omnichannel and multichannel marketing appear similar. However, as multichannel marketing is quickly being seen as antiquated, omnichannel is increasingly being adopted by brands as their go-to marketing strategy. Achieving...
Article
Digital Marketing, Email Marketing • April 1, 2019
...send marketing messages instead of using multiple ESPs to fragment their email programmes across on average three services. Marketing Suite Vendors: Functions Over Flexibility Marketing suites promise marketers the ability...
Article
Brand Management, Consumer Behaviour • September 30, 2021
Kath Pay, CEO of Holistic Email Marketing, shares how to apply lessons learned during the pandemic to your email marketing programme. In the 18 months since we added “COVID-19” and...
Event
25 Feb, 2016
The Figaro Digital Marketing Summit features a full day of seminar presentations covering all aspects of digital marketing from paid search and SEO to video and email marketing. Delegates also...
