Article
Digital Marketing, Email Marketing • September 2, 2021
...consumers today. Personal, transactional, and timely email marketing campaigns consistently outperform other digital channels when it comes to generating higher-than-average open and click-through rates. According to the Data & Marketing...
Event
23 Apr, 2020
Our Digital Marketing Summit is a full day event with 1-2-1 meetings for discussing your business requirements and presentations by expert speakers, meaning your day out of the office won’t...
Article
Digital Marketing, Email Marketing • December 6, 2021
Kath Pay, CEO & Founder of Holistic Email Marketing, dissects the concept of helpful marketing and how this customer-centric approach has helped brands see positive outcomes in their marketing strategies....
Article
• July 24, 2018...unearthed the four secrets of successful referral marketing: being remarkable, asking, more importantly asking nicely, and doing your homework. These trust marketing techniques are why brands like Uber and Airbnb...
Article
Behavioural Targeting, Consumer Behaviour • August 13, 2020
...customers on a deeper level, data-driven marketing is essential. Without adopting a data-driven marketing mindset, you will be shooting in the commercial dark. Fail to leverage the right metrics and...
Article
CMS • June 7, 2019
...Content editors can upload and create content without writing any code, giving them the freedom to enhance the way content is managed and presented to audiences. They are much simpler...
Article
Behavioural Targeting, Content Marketing • June 26, 2017
...Algorithm Update? Released in April 2015, Google’s ‘Mobilegeddon’ algorithm update looked to make the most of mobile content marketing. Platforms that are optimised for the smartphone screen will now...
Article
B2B, Content Marketing • May 7, 2019
...please email slides@figarodigital.co.uk. 5 Key Trends That Will Optimise Your Content Strategy If 60 per cent of all brand content is considered poor, irrelevant or doesn’t deliver, what are brands...
Article
Customer Experience, Customer Journey Mapping • October 31, 2018
...discussed on the day and our speakers introduced some intriguing new angles and perspectives on the latest trends in digital marketing. Subjects ranged from CX initiatives, video marketing strategy, viewability...
Article
• July 29, 2015Az Ahmed, Marketing Expert at SmartFocus Az Ahmed, Marketing Expert at SmartFocus, says real-time marketing is essential to providing relevant experiences and content. He provides five reasons why marketers should...
