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Content Marketing • November 17, 2015
We were joined by speakers at Branded3, CrowdCat, Media Bounty, Search Laboratory and 8 Million Stories for the Figaro Digital Content Marketing Seminar. Here’s a quick round-up of all the...
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Optimisation • July 6, 2015
...profitability, increasing market share and customer satisfaction. So why is CRO still in its infancy? With 80 per cent of companies believing their customer experience is superior but only eight...
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Multi-Channel Marketing • June 3, 2014
...from a range of digital agencies who explained how to keep communication clear, constant and consistent across all channels Jamie Brighton, Strategic Marketing EMEA at Adobe Marketing Cloud: Reinventing Cross-channel...
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Analytics, Behavioural Targeting • October 27, 2015
...Building Blocks, Teradata Marketing Applications, yReceipts, Red Bee and CrowdCat Challenges and Opportunities with Video Marketing Nick Greasley – Field Marketing Manager EMEA, Brightcove Video has come into its own...
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Business, Conversion Optimisation • July 6, 2015
...market share and customer satisfaction. So why is CRO still in its infancy? With 80 per cent of companies believing their customer experience is superior but only eight per cent...
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Social Media • May 2, 2014
...and gathering meaningful data that can impact future cross-marketing activities. Social media ROI v other points of value The question of exactly what social media return on investment means is...
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• May 8, 2015...seven per cent of SMEs sell cross-border within the EU. Why? Because delivery cost are too high, for both e-shoppers and retailers, and geo-blocking stops many attempts at cross-border purchasing...
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Behavioural Targeting, Content Marketing • October 29, 2015
...from social media The new e-com. Buy buttons are coming. Micro-moments With the freedom of tech comes the desire for instant information. Brands that capitalise on micro-moments and give consumers...
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Optimisation • July 6, 2015
...profitability, increasing market share and customer satisfaction. So why is CRO still in its infancy? With 80 per cent of companies believing their customer experience is superior but only eight...
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Social Media • September 30, 2016
...Context is just as, if not more important than the content for building trust with audiences. It’s far more authentic and effective to partner with the smaller scale ‘micro-influencers’ (users...
