Article
Social Media • May 2, 2014
...and gathering meaningful data that can impact future cross-marketing activities. Social media ROI v other points of value The question of exactly what social media return on investment means is...
Article
Optimisation • July 6, 2015
...profitability, increasing market share and customer satisfaction. So why is CRO still in its infancy? With 80 per cent of companies believing their customer experience is superior but only eight...
Person
Ankur heads up Croud’s strategy department, helping clients to define and deliver effective cross-channel strategies. Prior to Croud, he was at Blue 449, where he led successful digital marketing strategies...
Article
Digital Marketing • July 24, 2015
...Drawing on his scientific background (including a dissertation undertaken with Professor Stephen Hawking at Cambridge in the 1990s), Richard Summers at CrowdCat examined how interaction affects crowds and creates mass...
Press Release
...optimisations that improve efficiency across marketing analytics, customer intelligence, and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the...
Press Release
...extract reliable cross-channel customer insights from data which can be used for the sustainable optimisation of digital campaigns. The holistic Mapp Cloud portfolio offers marketers comprehensive support in the areas...
Event
06 Feb, 2025
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, CRM, CRO, Content Marketing, Paid Social, Data,...
Article
• May 8, 2015...seven per cent of SMEs sell cross-border within the EU. Why? Because delivery cost are too high, for both e-shoppers and retailers, and geo-blocking stops many attempts at cross-border purchasing...
Article
B2B, Content Marketing • March 6, 2020
...understanding. Make sure your brand is establishing itself as an entity using clear and consistent messaging throughout all your online presence. Example: ensure your social media channels cross link each...
Article
Multi-Channel Marketing • June 3, 2014
...from a range of digital agencies who explained how to keep communication clear, constant and consistent across all channels Jamie Brighton, Strategic Marketing EMEA at Adobe Marketing Cloud: Reinventing Cross-channel...
