Article
CRM, Email Marketing • October 20, 2015
...highly engaging campaigns across any area of digital. Crowds work in accordance with chaos theory, which suggests that, although crowds might seem to move in a random fashion, they’re in...
Article
Food, Social Media • October 10, 2013
...diner located in the upstairs room of a disused pub on New Cross Road. “I entered stage left when they did that first pop-up in New Cross,” says Johnson. “We...
Article
Digital Marketing • December 4, 2018
...the amazing interviews and articles below. Superstar Pets: Digital Innovation at Blue Cross Animal Welfare charity, Blue Cross, has been helping sick, injured, and homeless pets since 1897. The charity’s...
Article
Digital Marketing • July 29, 2015
...from macro- to micro-marketing is all about harnessing the power of data and automation, says Alex Simonson at SDL. Each individual has their own requirements and benchmarks of good user...
Press Release
...effectively gain cross-channel customer insights from data, which in turn enable highly personalised marketing activities. Mapp’s customers benefit from customised and self-optimising cross-channel campaigns based on AI-powered predictive models. Automated...
Event
20 Jun, 2018
The Figaro Digital Summit is your one-stop-shop for insight, inspiration and industry connections. A full day of presentations, 1-2-1 meetings tailored to your business needs, and plenty of quality networking...
Article
Digital Marketing • February 11, 2019
...value has been placed on macro and micro-influencers who allow for the budget to be spread more widely and diversely. In Robin’s characteristic style, he gives us an overview of...
Case Study
Automation, Behavioural Targeting
...The design cross-sell campaign achieved a healthy 34 per cent open rate and a 9.9 per cent conversion rate. The photography cross-sell campaign achieved a 4.8 per cent conversion rate....
Person
Emma heads up the CRO team at Leeds based search agency Epiphany. After working for one of the countries leading CRO agencies, Emma moved client-side to help Jet2.com galvanise their...
Press Release
...an AI-based solution for data insights and customer activation; and Mapp Engage, a cross-channel marketing solution for managing a seamless, personalised customer journey. Data exchange with third-party systems is handled...
