Article
Content Marketing, Customer Experience • February 23, 2018
...shift towards voice integrated experiences becoming more normal. User Feedback: More Micro Interactions Micro-interactions are moments or effects centred around accomplishing a single task and are effective ways to communicate...
Event
11 Jul, 2024
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, CRM, CRO, Content Marketing, Paid Social, Data,...
Article
Social Media • September 16, 2015
...The Power to Move Crowds Richard Summers, CEO at CrowdCat “If enough people group together and are secure enough in a belief, they will spread it throughout the crowd for...
Article
Digital Marketing • July 29, 2015
...from macro- to micro-marketing is all about harnessing the power of data and automation, says Alex Simonson at SDL. Each individual has their own requirements and benchmarks of good user...
Article
CRO, Digital Marketing • July 2, 2018
...pay to CRO? With only 50 per cent of businesses viewing CRO as a vital aspect of their strategy, few are exploiting the opportunities available from the data and insights...
Article
Ecommerce • October 9, 2015
...loyalty. The Science of Mass Conversion Richard Summers – CEO, CrowdCat For Richard Summers at CrowdCat, understanding how users behave online means applying a mix of psychological insight, scientific principles...
Article
Analytics, Automation • June 6, 2017
...on working with large-scale data, and learning how to leverage that to deliver great customer experiences.” explains Sophie Crosby, Senior Vice President Marketing, Ticketmaster. “We knew that we had scale,...
Article
AI, Behavioural Targeting • July 17, 2019
...methodical and systematic.” Considering this, a robust planning and testing strategy is imperative for achieving CRO success. The purpose of mapping out CRO processes is to help identify the biggest...
Case Study
geolocation, Technology/Software
...right time ― and on multiple screens.” Are Traasdahl, founder and CEO, Tapad Tapad is the undisputed leader in cross-screen ad technology. The company’s groundbreaking solutions address the new and...
Press Release
...players. Broken cross-channel data The industry leaders that completed the survey were asked their views on the value of effective cross-channel decision-making from AdTech and MarTech providers. The results showed:...
