Article
Email Marketing • May 3, 2018
Never rest on your laurels with list growth. The numbers speak for themselves: the more prospective customers you talk to, the more conversions you’ll be able to achieve and the...
Article
Analytics, Automation • July 3, 2017
Ahead of her presentation at the Figaro Digital Marketing Conference, Bruna Gil, Programmatic Lead, EMEA at LinkedIn, digs into some of the pressing issues shaping attitudes towards programmatic, and the...
Press Release
...and evaluated independent vendors in the cross-channel campaign management market. The evaluation helps marketers find a B2C solution that meets their needs. The report is available for download here: https://mapp.com/download-forrester-cross-channel-campaign-management-wave-2021/...
Article
Influencer Marketing • December 10, 2018
...uses non-celebrities – divided into micro, middle, and macro levels – who share a product on social media in an implicit manner, bypassing the millennial distrust of traditional advertising. In...
Person
Robert is a Product Manager with a background in startups, who has recently joined Travelex, the world’s leading FX provider, to help with its hugely ambitious digital transformation. He loves...
Case Study
Brief Crondon Park approached FSE Online in March 2017 keen to overhaul their search marketing strategy. Though the company had a loyal local customer base, it was struggling to attract...
Article
...or debunk assumptions and to make more informed business decisions. Discover how CRO can help your business to grow in our latest report, Getting the most out of CRO...
Article
Attribution Modelling, Behavioural Targeting • July 19, 2021
...Download now: The Value of Attribution in UK Retail Retail marketers see key benefits from a cross-channel attribution view We asked retail marketers what, if anything, would be the value...
Article
CRO, Digital Marketing • July 4, 2019
If you are hoping to find some quick tricks to help you win at CRO then you may be disappointed. Because like it or not, the number of blanket rules...
Article
Behavioural Targeting, Consumer Behaviour • April 13, 2018
...outside.” The first step was to assess the spectrum of influencers, to see which would align well with our brand: Categories Of Influencer Micro Influencers – Micro influencers are the...
