Video
Who dares wins: How marketers can leverage CRO to drive growth.
382 search results for "CRO"
Person
Sophie Crosby
For over 25 years, Sophie has been involved in Marketing; building digital customer experiences, delivering innovation and growth through data transformation. Sophie’s passion is to help companies unlock business value...
Article
Analytics, Automation • July 3, 2017
The ‘In’ Crowds: Speaking The Language Of Programmatic
Ahead of her presentation at the Figaro Digital Marketing Conference, Bruna Gil, Programmatic Lead, EMEA at LinkedIn, digs into some of the pressing issues shaping attitudes towards programmatic, and the...
Article
Email Marketing • May 3, 2018
Tips For Growing Your Lists Using A Cross-channel Approach
Never rest on your laurels with list growth. The numbers speak for themselves: the more prospective customers you talk to, the more conversions you’ll be able to achieve and the...
Company
Blue Cross
Pets are at the heart of everything we do. Each year, thousands of cats, dogs, small pets and horses turn to our animal hospitals, clinics and rehoming services for treatment...
Article
Influencer Marketing • December 10, 2018
How Much Power Do Social Influencers Really Have?
...uses non-celebrities – divided into micro, middle, and macro levels – who share a product on social media in an implicit manner, bypassing the millennial distrust of traditional advertising. In...
Person
Robert Crook
Robert is a Product Manager with a background in startups, who has recently joined Travelex, the world’s leading FX provider, to help with its hugely ambitious digital transformation. He loves...
Article
Behavioural Targeting, Consumer Behaviour • April 13, 2018
Working With Influencers And Keeping Your Brand’s Value In Tact
...outside.” The first step was to assess the spectrum of influencers, to see which would align well with our brand: Categories Of Influencer Micro Influencers – Micro influencers are the...
Press Release
Mapp and Kibo Commerce Announce Global Strategic Partnership
Cross-channel collaboration scales highly personalised eCommerce experiences. Mapp, the international provider of insight-led customer engagement, has announced a global strategic partnership with cloud commerce solutions provider Kibo Commerce. Cross-channel retailers...
Press Release
Mapp Delivers Exceptional Growth in the Third Quarter of 2021: Record High Demand for Mapp Cloud Continues
...Cross-Channel Campaign Management (Independent Platforms), Q3 2021 report. The analysts rated the company a Strong Performer for its cross-channel campaign management. Mapp was awarded with five out of five stars...