Article
Vidatec explains why we should think of apps as being part of platforms. Mobile apps have stolen the limelight in recent years. When Apple iOS App Store launched in 2008,...
Article
Business, Digital Marketing • March 21, 2012
...mobile — internet and native apps. People now spend on average 32 minutes a day using mobile internet services, and more than 18 billion apps have been downloaded from the...
Article
Digital Marketing, Mobile • October 16, 2015
...are discovering that adverts on websites and apps are using up much of their valuable bandwidth, as well as making websites and apps load much more slowly. Some apps are...
Article
Omnichannel, Personalisation • June 20, 2016
...and marketing apps firm Teradata, on the state of omni-channel digital marketing in Europe. The study, which highlights that individualisation is very much in its infancy, looked at how 299...
Article
Digital Marketing • November 28, 2012
...connected device. We’ve had a strategy in place for four or five years now focusing on apps. We have straightforward listening apps and, as we broadcast Premiere League matches on...
Article
Social, Social Media • October 27, 2016
...mobile’, but 2016 is most definitely the time where instant messaging apps take over. According to fact portal Statista, more than a billion people now use WhatsApp worldwide, 900million use...
Article
Apps, Mobile • January 3, 2016
...elements such as in-app marketing. We’ve previously blogged about apps in ‘Mobile Marketing: Are Apps the Future?’, but here we’ll delve further into this topic, discussing the many misconceptions and...
Article
Analytics, Behavioural Targeting • August 11, 2011
...are being created around users, either through subscriber or device driven communities. The two biggest examples are Facebook and new apps that have been created for the mobile community, such...
Article
Digital Marketing, Mobile • October 15, 2014
...reasons consumers gave for downloading apps on mobile devices to complete purchases were ease of use (44 per cent) and speed of use (33 per cent). This gave apps the...
Article
Digital Marketing, Mobile • October 15, 2014
...reasons consumers gave for downloading apps on mobile devices to complete purchases were ease of use (44 per cent) and speed of use (33 per cent). This gave apps the...
