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Search Results for “Apps”
Articles
The Future of Mobile Apps: What Will Smartphone Use Look Like in 2025?
It’s predicted that by 2025, 20 per cent of B2C revenue will be generated from recurring revenue models, causing profound…
The Role of Apps in Digital Transformation
Vidatec explain how apps can deliver a successful digital transformation. What Is Digital Transformation? Digital transformation is the process by…
Will Apps Kill Your Intranet?
Back in the 1990’s, having a company intranet was a sign of a forward-thinking, using new technologies to bring their…
Mobile Marketing: Are Apps the Future?
The need for ease has led to the astronomical increase in mobile app usage. Social media forms such as Facebook,…
The Best Apps For Live Streaming – And How To Make The Most Of Them
Live streaming offers consumers a unique immersion into brand culture, and can often feel like an exclusive invitation to a…
Why Retailers Need to Start Building Apps for the New Apple TV Right Now
Az Ahmed, Marketing Expert at SmartFocus, discusses the new Apple TV and the opportunities it could present for marketers On…
SEO is Dead – Long Live Apps!
Some of the best quality information on the internet is hidden behind paywalls, login pages and deep inside apps and…
Retailers Missing Opportunities to Incentivise Shoppers Through Apps
Research conducted by Teradata has revealed that the top 50 online retailers (by turnover) are missing opportunities to incentivise shoppers…
Why Content is Currency in Agile Ecommerce
Candyspace MD Matt Simpson looks at how a content platform as part of a composable stack is transforming retail. This…
Mapp’s The State of Digital Marketing in the UK in 2022
Ecommerce platforms are on track for growth, but companies are not leveraging first-party data. Brands with an eCommerce platform increased…
SEO, PPC, Paid Social & Display Webinar Roundup: 17 February 2022
On 17 February 2022, we got a group of Search experts together (well, virtually) to discuss the latest trends and…
The Role of Data-Driven Customer Experience in Direct-to-Consumer
Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC) eCommerce, where products are marketed directly from the supplier to…
Do All Your Web Pages Need Meta Descriptions?
Meta descriptions have long been considered an important ranking factor. They contain your keywords, reflect search terms, and provide an…
How FinServ Marketers Can Take Advantage of the BNPL Boom
The future of consumer financial services looks more short-term and interest-free. According to a recent review from the FCA, the use…
Why Burger King and McDonald’s are Leaning Back Into Loyalty
The past year reshaped everything about our lives, including how we live, work, and eat. Different brands from across all…
The Ultimate Guide to Marketing Automation 2021
Read on for an introduction to Force24’s Ultimate Guide to Marketing Automation, or download the full version here. We are…
A New Dawn for D2C Marketing: Signal, Strategy, and Attribution
Leaf covers where the paid advertising industry was, where it’s at, and where it’s headed for D2C brands. Digital marketing…