16 Feb, 2023

Retail & Ecommerce: Digital Marketing Spotlight 16 Feb 2023

Event Details

Soho House White City, 2 Television Centre, 101 Wood Lane, London W12 7FR

REGISTER HERE

Through modern-day retail the possibilities are endless; as are the headaches! The space is constantly transforming, with new technologies becoming available for retailers to attract new and existing customers. Which makes it increasingly competitive, difficult to navigate, and almost impossible to get cut through.

To get a handle on the fads and the no-brainers, benchmark tactics with peers facing the same challenges, and identify actionable tactics to rocket conversion, join us at Soho House White City for this ecommerce and retailer focussed roundtable event. Our expert speakers will each share practical insight with 15-minute presentations, before the group split off into a rotation of deep-dive roundtable discussions. Roundtables will be facilitated by our speakers, but the emphasis is on making this an interactive discussion that allows for valuable experience sharing and benchmarking.

These events are free to attend for brand marketers but spaces are limited.

Book your place by registering here, or email to confirm your place and for group bookings.

Are you from an agency or marketing solution company? To get involved email sponsorship for details.

9:00-9:30

Registration and Breakfast

9:30-9:45

Driving demand for scale up brands in fashion and beauty

Many scale-up brands expect to drive 3-digit YOY growth, but how can you generate quality store and website traffic to support such growth? This can be complicated by lack of brand awareness and exuberant digital marketing costs in your markets. We can discuss how to approach this challenge using through-the-line 360 marketing including brand and digital strategies.

9:45-10:00

The art of psychology in eCommerce personalisation

The application of behavioural science to your marketing strategy can dramatically increase conversion rates and therefore ecommerce revenue. Don't miss this session as you will learn how people make decisions emotionally (80% of the time), then rationalise logically - learn how to nudge your customer in the right direction. Learn how to master the crucial conversion part of the process. (confirmation bias, herd behaviour, satisficing) and it's easier than you think - you don't need a PhD in Psychology, just the tools, support, ideas, network and platform to deliver this.

10:00-10:15

Ecommerce roadmap for 2023

Dan’s talk will explore the latest trends and developments in the industry. Discussion will revolve around the ways in which businesses can leverage data and technology to drive growth and stay ahead of the competition. From the adoption of cutting-edge tools to new strategies for harnessing customer insights, attendees will gain valuable insights into what's on the horizon for ecommerce and how to effectively navigate this rapidly changing landscape.

10:15-10:30

Using customer data to drive paid media strategies

10:30-10:45

Innovative Marketing for Retail and Ecommerce brands in 2023

In this talk, Peter will explore the latest trends and best practices in digital marketing for retail and ecommerce businesses. He will discuss how to effectively reach and engage with your target audience, drive traffic to your online store, and increase sales through tactics such as social media advertising, PPC and digital PR.

11:00-13:00

Roundtables, workshops, and discussion groups

13:00-14:00

Lunch and networking

14:00-14:10

Event Ends
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