Digital Marketing Summit 7 July 2022

Marketing is about the long and short term. In this talk Jaywing describe how, using insight revealed through data science, a creative strategy has been developed for client Furniture & Choice which goes beyond short-term media thinking - growing sales today and brand for the future.

This session will focus on what we have learnt in the 12 months since Apple shook the foundations of the paid social world in May 2021 with its iOS 14 update. In this presentation, we will explore whether this change is really as bad as the experts say it is, what we have learnt as an agency working on a variety of accounts and platforms (the good and the bad), and our recommendations for the future.

Google is home to a universe of data. As such, Smart Bidding is very smart indeed. But there’s one thing that Google doesn’t know: your business. Additional factors that you know affect the performance of your business such as weather, payday and other external factors can have a huge impact on whether you make millions or fall on your face at a lost opportunity to capitalise on an increase in demand. Feeding Google additional information about what’s important to you and your business will give it that extra layer of data needed to capitalise on what’s important to your business.

But what does that really mean for your brand? Now / 5 years / 10 years / the future!?

It's often said that in business, you need to be leaders and not followers. In this fast-paced session, Peter will discuss how his team moved fast, and pushed boundaries, all in the pursuit of the next innovation within the marketing world for hyper growth of a regulated brand. Today, businesses need to be not only on the cutting edge of innovation but the bleeding edge. In this talk, Peter will discuss the trends that are working and how you can implement them into your business through data, innovation, and being creative, and will make sure that you leave armed with innovative ideas.

Veganuary, the global pledge to try vegan for January, has grown from 3000 sign-ups in 2014 to 630,000 in 2022. Founded by vegan campaigners with little marketing experience, the organisation has achieved this growth primarily by throwing everything at it and seeing what worked. In this talk, Veganuary’s Head of Communications will highlight some of the more unexpected tactics that have proved successful as well as some that surprisingly fell flat.

2023 will be here before you know it. How will technologies such as AI, voice recognition and frontend frameworks change the way that businesses operate? Join this session where Sean will discuss insights into the future of the web and how it’s more important than ever to recognise the customer experience above all else, while still keeping up with change.

Hear how Paragon DCX have used a proven campaign model to forecast a better campaign outcome and help improve perceptions of accuracy for the Met Office.