24 Oct, 2019

Digital Marketing Summit 24 October 2019

Event Details

London Marriott Hotel Regents Park

The Figaro Digital Summit incorporates all you need from a digital marketing event.

It’s a chance to gain insight and inspiration from talks covering trending topics and 1-2-1 meetings tailored to your business needs. The blend of presentations, face to face meetings and great networking opportunities ensure that your time out of the office is efficient, relevant, and valuable.

Join a 100+ delegates and a team of expert speakers who will be discussing cutting-edge digital marketing trends and practical tips to help your business get ahead.

How does it work?

Figaro Digital carefully match brand delegates with the digital agencies and tech providers who are best equipped to advise you on your business challenges, or upcoming projects. Being able to meet face-to-face to with sector experts, will allow you to gain a fresh outlook and an outside perspective on any challenges you are hoping to overcome.

Topics under discussion include SEO, PPC, web build, analytics and data, content marketing, CX, ecommerce, email and CRM, social media and multichannel marketing, influencer marketing, UX, video and more.

What’s in it for you?

The benefits of the Summit are numerous. At this full day event, you have the chance to listen to illuminating presentations in the seminar theatre, as well as connecting with recommended agencies who’ll provide you with tailored and highly relevant insight.

The agenda will be updated as further speakers are added.

Buy Tickets Here: 

  • Ticket cost for brands: £295+VAT. Book here. 
  • Ticket cost for marketing agencies, technology companies, consultants, and recruiters: £495+VAT. Book here. 


  • Buy 2 tickets and receive a 3rd free.
  • Additional 10 per cent discount for not-for-profit organisations.
  • Email paul.nichols@figarodigital.co.uk or call 0207 870 3380 now for discounts, direct bookings and any questions regarding the summit.
  • If you’re from an agency or marketing solutions provider and would like to get involved, please email sponsorship@figarodigital.co.uk.


Registration and Networking Breakfast


How to Avoid Treating Machine Learning as a Black Box

People often think of machine learning or AI as a black box which can solve big problems, without considering what they need to get the most out of it. This session will help you identify some core steps before embarking on a machine learning project and the consequences of not doing so.


Delivering Transformation in Digital CRM

Drawing on Planning-inc's experience of working with some of the most data focused, ambitious marketing functions around, Stuart will explore what makes successful CRM teams tick and the key investment areas that have enabled them to ensure the whole business realises the power of their customer data. Stuart will be joined by Marie-Louise Lord, Senior CRM Manager at New Look for a real-world view of what this looks like in practice.


Digital Selling Through Storytelling – a Sea Change at Ocean Insight

Netcel and Episerver present the business transformation story of global leaders in photonics technology, Ocean Insight. The digital experience platform and consultancy partnership explore their journey from being a product-driven to purpose-driven organisation, increasing revenue through effective digital storytelling, powered by the content and commerce capabilities of Episerver DXC.


Networking and Refreshment Break


The Future of Search is Understanding Human Psychology

Becky will cover how, as SEOs, we need to concentrate less on bots, algorithms, and SERPs. Instead, we need to focus on the human element. Becky will cover how understanding human behaviour can make you a better SEO. The audience will come away with a new understanding of humans and psychology models that they can implement into their SEO strategies.


How to Create a Winning Video Marketing Strategy

Video is the most effective way to meet marketing objectives from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Alex will provide practical steps for delivering better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.


The Secret of Why 8 out of 10 Brands have Adopted Affiliate Marketing

Affiliate marketing expert Steve Bryant uncovers the reason why more than 80% of brands internationally have adopted affiliate marketing into their core digital strategy and how you can make the channel work for your online business. Discussing international, scaling up, cost saving and more, you’ll wonder why you’re not investing more into the channel already.


Networking Lunch


Referral Marketing: Turn Your Happy Customers Into Your Most Effective Acquisition Channel

This session looks at the power of referral marketing and how to harness the advocacy of your brand fans. Join Courtney, where she’ll share her insight in helping leading travel brands turn refer-a-friend into a leading marketing channel.


Content, Experience, Translation, the Opportunity and Challenge in Having a Truly Global Voice

As markets become ever more disintermediated, content and experience become the battleground for success, meaning how you manage language to support growth is critical. In this presentation Neil, Global Director for Sales and Marketing at Lingo24, will share how tech-enabled translation is a game changer in managing global content and walk through what that has delivered to global businesses like Trainline, Patagonia, eBay, and Virgin Pulse.


The 7Cs Framework: How to Reassess and Challenge Holistic Marketing Performance

David, Strategy Director at Curated, will be taking you through the 7Cs framework and how it can assess, discover, and ultimately revitalise digital marketing and business performance. David will be challenging the siloed nature of current marketing decision making and assessing the causality between a number of marketing factors, influenced by old school marketing theory with a modern and accessible twist that can be applied to any brand.


Networking and Refreshment Break


Speaker and Presentation Details to be Announced


Attribution Is Broken – How to Fix Yours Without Spending a Ton of Money

“Half of my marketing budget is wasted; I just don’t know which half.” This observation made in the 1890s launched attribution modelling. The question, however, is who benefits from attribution modelling? Quite simply, the answer is the people that think half of the marketing budget is wasted is the finance department. In this session, Skip will give you a straightforward approach to determine: • How much marketing budget you need to achieve the goals you’ve been given by management • How to best deploy that budget • A clear picture of how much you should be spending to acquire each lead • A logical and defensible means to justify their discounting strategy • An understanding of whether your tests are working or not


Drinks and Networking