Digital Marketing Summit 5 November 2020

Since lockdown, the Edit planning team have spent many a zoom call discussing the COVID-19 crisis, what it means for the job that they do, what it means for company and consumer interactions, and how mindsets are changing. With a focus on CRM, Polly will be looking at lessons from 2008, how consumers feel today, and how companies can face adversity by better utilising their data. Attendees will come away with key points to consider as they shape their future customer engagement plans.

The life of a marketer has changed enormously during the pandemic. In this talk you will learn the priorities for today's marketer as you navigate what looks like a COVID future into 2021.

Video is the most effective way to meet marketing objectives, from raising awareness to increasing engagement. But how do you harness the emotional power of video storytelling? Jon, one of the UK’s leading video strategy experts, will provide practical steps for delivering better results with video content. Discover how to develop your own brand story that engages your audience emotionally and gets results.

As we steady ourselves for the coming recession, we're all going to have to make our existing assets work harder. One of the most valuable assets you have is your customer base and it's crucial that marketing teams are realising the value of their customers and driving growth. In this session, Courtney will be looking at what customer-led growth is and how to make the most of it. She'll discuss the theory, the consumer psychology, how to apply the thinking and then share some examples of brands that are using it to great effect.

In current challenging times, creating a compelling, human-centric digital experience is more important than ever. Driving action online begins with understanding what your audiences really want, and how they really feel. In our talk, we uncover how to explore your customers’ emotions and needs using behavioural methods to inform your UX strategy. We will take you through a case study to bring the methods to life.

As we all know, businesses of all shapes and sizes are being impacted by the current global pandemic and the measures put in place to control its spread. In this talk, Shaun will address ways to deepen customer relationships, whilst we are further apart.

Considering the unprecedented challenges 2020 has already presented, this year’s Black Friday will be unlike any before. This event may be your last chance this year to drive the ESSENTIAL revenue and customer growth your brand requires. So, do you have the right strategy and action plan to ensure Black Friday 2020 is a MAJOR success for your business? Steve will share some tips and tricks in order to get your holiday season up to speed.

Stuck on where to begin with your personalisation strategy? Eddy will introduce you to a hands-on framework that will help you engage shoppers across the customer lifecycle while hitting your individual KPIs and business goals. Whether you want to launch your very first personalisation campaign or expand on what you are already doing, to truly resonate with customers you must understand their diverse preferences, attitudes, shopping occasions, and needs. In this session, Eddy will demonstrate how to use these insights to craft a seamless experience for each individual across multiple channels.

Performance marketing should not be left with only your advertising campaigns. Favoured detail how they implement performance marketing throughout the entire marketing funnel to increase conversions at every stage.

Today, it is harder than ever to have meaningful engagement with your target audiences, and consumers have become snow blind to advertising. But all is not lost. Richard will provide insight into the science behind gamification in marketing, and share examples of how game-based mechanics are transforming the way that businesses are able to get, keep, and grow customers.

It's important now more than ever to get your web experience right; so how do we move from an already good user interaction to a great one? We'll share the 20 top things that every marketer needs from their site, both in terms of end-user experience and back-end performance. It's time to level up and expect more from your digital platform.