Digital Marketing Summit 21 October 2021

In this talk, Jon will be exploring the impact that a strong library of content can make to a brand at every stage of the sales funnel. He will be exploring the difference between hubs of content held on social media versus brand-owned sites, and the practical steps you can take to make a massive difference to brand performance with a well-planned content plan. Expect lots of insights, practical tips, and real-world examples from one of the world's leading video marketing experts.

In this presentation, Charlotte looks at how brands can enter or align to culture. She unpacks some best-in-class brand examples, including their own recent viral sensation "Arrive Like You Mean it" for George at ASDA. She also shows how simple tweaks and tactics can future-proof brands and allow them to connect with the next generation of consumers they want to go after, no matter what category they're in.

In Force24’s first appearance at Figaro Digital, Adam will be sharing some of his best-kept email marketing secrets. Learn how to improve email deliverability, ensure inbox placement, win more customers, and be more relevant to your audience. Hosted by the founder of Marketing Automation platform Force24, Adam will show what you need to be doing to take your email campaigns to the next level - all whilst taking up a lot less of your time.

2021 has been a year of recovery, learning, and growth for most businesses. And marketing strategies have had to bend and break to keep up. But what will stick in 2022 – and what new channels and strategies do marketers need to be aware of? Join QueryClick CEO, Chris Liversidge, as he runs you through how the past 18 months impacted the marketing mix; what new channels and strategies marketers need to consider for 2022; and what impending changes will mean for marketing strategies.

Claire will explore this year’s changes in automation and give practical advice on how best to control Google to deliver optimum performance for PPC campaigns.

Digital is increasingly at the heart of all shopping experiences and is being used as the glue that bonds omnichannel customer journeys. In this session, Richard will share how optimising omnichannel strategies forms stronger relationships, and demonstrate how game mechanics can be the accelerant that drives business impact everyday.

We've reached peak marketing data, and digital marketing has become a tyranny of complexity. Gilbert takes a look at the mechanics of eCommerce growth - focussing on data strategy, creative, and channel preferences - and what you need to know for 2022.

Schema is an excellent tool to help SEOs and digital marketers gain the maximum amount of traffic and claim extra search engine real estate. Featured snippets and carousels help gain brand awareness and exposure through search engine results pages. In this talk, Beth looks at how structured data isn’t a fast-track to growth or to drive rankings, but it is one of the best ways to serve a user with appropriate content through analysing search intent and answering those important questions users are asking.

Today, all brands are striving to improve digital customer experiences in order to engage with customers, grow revenue, and increase profits. Unfortunately, many brands struggle to turn customer insights into experiences that deliver a mutual value exchange. To succeed, organisations must ensure they take the time to define their strategy before they implement the technology solutions that will help them monetise their CX/digital programs. Mapp Digital and Forrester have conducted a piece of research which evaluates how companies, both small and enterprise, are gathering and analysing customer insights to improve the customer experience, and streamlining to make it profitable. In this masterclass, Ric will share key findings from this report and provide a path for creating an insight-led digital marketing function in your organisation.

Tom's masterclass covers all things AI in marketing, offering practical advice to future-proof your marketing and optimise your existing channels. In the session he'll cover: the basics of AI; real-world AI use cases; how to use AI to optimise customer experience and conversion; introducing their AI-driven predictive modelling suite Archetype; and how you can make AI work for you.

In this session Jeremy will share some of his career-long experience in helping brands be successful with video. He’ll explore the three areas marketers typically come unstuck with video strategy and how to fix them. The session will include a deep dive on the pros and cons of YouTube, including debunking some myths. By the end of the session you’ll leave with the building blocks to create effective video user journeys to drive tangible action. All attendees will gain six months free access to TwentyThree Personal. Launching soon, TwentyThree Personal allows you and your team to rapidly create video content and quickly deploy it in a user journey to drive action.