Odesma are a technology-led procurement advisory and management consultants. They enlisted the help of Push Beyond to differentiate Odesma from the rest of the marketplace by creating a strong brand identity, user-friendly website and reactive SEO campaign. Push Beyond discuss the work
Brief
Offering a combined 50 years’ worth of industry expertise, Odesma founders Ed Cross and Steve Trainor wanted to ensure their service offering stood out from the crowd in an already over-populated market. Guaranteeing potential customers were able to differentiate between Odesma and the rest of the industry was a high priority. Push Beyond were asked to help develop a unique brand identity for Odesma, alongside a user-friendly website and an ongoing dynamic SEO campaign.
Strategy
Push Beyond understood that clearly distinguishing Odesma as a thought leader was of key importance. After delving deep into the Odesma service offering, it became clear that the combination of the founders’ expertise and their use of technology to create a tailored solution for each client was their main USP. It was important that Push Beyond kept this USP at the forefront of their minds throughout the project.
Execution
Push Beyond proceeded to create a crisp and clutter-free website that specifically highlighted Odesma’s clear and concise brand message. The homepage focuses on Odesma’s clear vision and goals for their clients, with their USPs stated below. Each user landing on the homepage is presented with an effective solution to the complex business problem of procurement.
The brand logo was designed with clarity in mind. The simplistic font and spacious format helps draw the eye to the slight detail at the beginning of the logo design. Odesma offer an artful solution to a highly intricate business problem, and Push Beyond felt this should be reflected throughout the site and the logo itself.
After thorough keyword analysis and rigorous testing, the keywords were set for producing supportive content. The content aimed to raise the Odesma brand profile and encourage relevant organic traffic to the newly optimised website and provide relevant high quality score achieving content for paid search.
Result
Push Beyond’s aim was simple; to create an engaging and high profiled web presence using three main tactics: the development of a contemporary website; the implementation of industry-relevant SEO campaigns; and the creation of an identifiable brand identity.
With the project now completed and the desired result achieved, lead generation for Odesma has commenced and they are seeing good footfall through organic search SEO that Push Beyond will continue to support going forward. Overall, Odesma are delighted with the results and are starting to see a return on investment.