March 12, 2015


NSPCC, the children’s charity leading the fight against child abuse in the UK and Channel Islands, has unveiled its new website,, designed and built in collaboration with full service digital marketing, technology and commerce consultancy Amaze

Amaze has worked with the NSPCC to bring the charity’s new brand to life digitally, creating engaging content that is playful, bright and optimistic, and clearly tells the story of the ambitious, life changing work that the NSPCC undertakes.

The new, fully responsive website has been designed to put the NSPCC’s website users first, and delivers an inspirational and engaging experience on all devices, enabling people to access the information and content they need quickly and easily.

The site is crucial to the charity’s work and performs a wide range of functions from acting as a hub for fundraising and support, to providing help and advice for children, parents, organisations and schools. It has been built with the capacity to shape and improve personalised journeys, with content tailored specifically to meet every individual user’s needs. Easy navigation sits at the heart of the new site, ensuring that users have a meaningful experience whenever and for whatever reason they visit.

Helena Raven, Head of Development at NSPCC, comments: “Abuse ruins childhood, but it can be prevented. Our website plays a vital part in our work, providing direct support for those who need us, and ensuring our amazing supporters continue to prevent abuse and help more children.

“The new site is designed to connect our users with the right content so people have all the information they need at their fingertips; everything from seeking advice about abuse, reporting a concern about a child or making an online donation. The NSPCC is over 90 per cent funded by public donations, which enabled us to help 11,697 children and families over the last year alone. We’re excited that this inspiring new digital experience will make it easier for everyone to play their part and join us in fighting for every childhood.”

Suzy Gulin-Warren, Business Director at Amaze, comments: “We’re really proud to have worked with the NSPCC as their lead digital agency on such an exciting and important project. The critical difference to the new site is the way in which it breaks down siloed information, so there are no longer disparate sections.

“Our aim was to ensure there was consistent, yet tailored, messaging across the site and we took an immersive and enticing approach to the page design to inspire users.

“Engaging content ensures that relevant pathways are personalised to individuals, making the whole experience of visiting the site as impactful and meaningful as possible. We are confident the new design will allow users to engage fully with the charity’s brilliant work and will encourage even more people to join the NSPCC in fighting for every childhood.”

Press release issued 20 October 2014