Figaro Digital Marketing Summit Roundup: 5 November 2020 (Part Two)

by Eleanor Pyne Figaro Digital

Part Two of our Summit roundup focuses on the key takeaways from the other half of the presentations from the day. A wide range of topics were discussed and our speakers introduced some intriguing new angles and perspectives on the latest trends in digital marketing. Subjects ranged from holiday marketing, personalisation, and performance marketing to gamification and web build. Read Part One here, and don’t forget to continue the conversation on Twitter at @Figaro_Digital.

Black Friday: Be Better Prepared and Get Better Results

Steve Henderson, Head of Deliverability at Emarsys, explains how you can prepare for the holiday season, with a particular focus on Black Friday. He discusses what you can do to avoid some of the pitfalls, and what small changes or adjustments you can make to increase your bottom line.



The Personalisation Framework to Achieve Your Goals

Eddy Swindell, CRO and Co-founder of Fresh Relevance, runs through the personalisation framework they use with their clients. He explains where to start and how to evolve your personalisation to achieve different objectives.



Taking Performance Marketing to the Full Funnel

When was the last time you really experienced your full funnel yourself? Have you recently gone through the whole journey that your customers may experience when going through your funnel? George Sharpe and Andy Willers, Co-founders of Favoured, explain how you can optimise and increase the conversion rate at every step of your funnel.



The Power of Gamification in Marketing

Richard Robinson, General Manager at LeadFamly, shares some insights into what gamification is and how it can be used to help you get, keep, and grow your customers.



Moving Your Website from Good to Great: The 20 Things Every Marketer Needs from Their Website

Scott Jones, Founder and Managing Director of Illustrate Digital, explores the top 20 things that every marketer needs to have or should benefit from when it comes to their content management platform. He also discusses whether you should use WordPress, Sitecore, Drupal, or any other serious content management platform, and whether it should be the only platform you are using.