Videos

Behavioural Targeting, Brand Management • 10/11/25

Think like a buyer: nail your category entry points

By Mark Newton, Head of Brand Strategy & Design at Hallam

AI, Consumer Behaviour • 15/07/25

Total Search – A human evolution

By Dan McCartney, Head of Organic Search at Hallam

B2B, Behavioural Targeting • 15/05/25

Why your paid social is crap – and how to fix it

By Simran Harichand, Paid Media Lead at Hallam

AI, B2B • 16/04/25

The role of human creativity in AI advertising

By Ben Wood, Performance Director at Hallam

AI, B2B • 30/04/24

The power of creativity in advertising

By Julie Reid, Head of Brand at Hallam

20/11/23

Connecting the dots – measurement in a cookieless world

By Ben Wood, Performance Director at Hallam