Article
Digital Marketing • August 11, 2015
...to rank brands because people want to see brands.” SEO is no longer a case of spinning articles or uploading articles under a fake name. Marketers have lost a lot...
Article
Display Advertising • September 21, 2015
...same 1,000 people were asked what kind of sponsored ads they liked the most. The answers were as follows: • Written feature articles (32 per cent) • Listed based articles...
Article
Content Marketing, Internet • August 28, 2015
...to 2011, and Google stepped up its battle against webspam with the launch of the first Panda algorithm. This tackled the problem of thin content, copied articles, doorway pages and...
Article
Content Marketing, SEO • January 12, 2014
...work). Ikea’s ‘Start Something New’ ad. Click here to view. It’s at this point that most articles about content marketing mention the Michelin Guides: produced by a tyre manufacturer; of...
Article
Social Media • November 27, 2015
...in it.” That move towards more immersive experiences is part of a broader trend. Facebook recently trialled its Instant Articles initiative, which sought to deliver faster, more immersive content. The...
Article
Content Marketing • March 1, 2016
...up at the bottom of news articles. While these articles have become synonymous with the term ‘clickbait’, the distribution networks have worked hard to become more targeted in terms of...
Article
Social Media • August 9, 2016
...and then quickly come back to News Feed’ they hope to reduce the amount of ‘clickbait’ articles showing up in users’ feeds. Focussing on this further, they have identified tens...
Article
Digital Marketing • October 17, 2016
...Fake News in its Trending Section In recent months, Facebook’s trending section has been populated by bots that choose which articles are newsworthy. This has resulted in some backlash as...
Article
Digital Marketing • July 6, 2017
...continuous stream of articles, fear not, our digital digest is here to provide you with all the information you need. Samsung’s Bixby Continues to be Delayed Billed as an interface...
Article
Digital Marketing • November 10, 2017
...after errors on its mobile site and instant articles lead to videos (including ads) playing while out of view. Although the fact this only happened on mobile curbed the impact...
