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Digital Marketing, Ecommerce • March 8, 2023
...doesn’t provide a picture of a brand’s position in the entire market landscape. Platforms that deliver real time insights can help marketers to achieve this. They can even build a...
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Behavioural Targeting, Consumer Behaviour • September 23, 2020
...revenue. Use segmentation and A/B testing to learn more about your customers and what most effectively drives desired actions at points throughout their journey and lifecycle. Then use your insights...
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Behavioural Targeting, Brand Management • October 2, 2020
...Data Modelling Techniques to Produce Actionable Insights on Your Customers. Case-study: Tesco Bank Marc Dallimore, Director of Data Science at Edit, explains what attribution is to them, and gives us...
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Automation, Content Management • October 13, 2020
...so you have one single view of all interactions and demographics information about a customer). Your CRM should provide dynamic real-time reporting , enabling data-driven insights that are ever-evolving, consistently...
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Data, Ecommerce • October 15, 2020
...consumer. This is zero-party data. They collect this by connecting directly with consumers and gathering the data, insights, and permissions they need to power personalised marketing across all stages of...
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AI, Analytics • October 27, 2020
...to truly resonate with customers you must understand their diverse preferences, attitudes, shopping occasions, and needs. In this session, Eddy will demonstrate how to use these insights to craft a...
Person
Adeola has over 12 years of experience managing complex email marketing strategies and lifecycle campaigns. She works across several business verticals, applying knowledge and insights to help increase retention rates...
Event
21 Nov, 2018
Want to learn the latest, most-effective email marketing techniques for your next campaign? Well, you could spend hours trawling evergreen guides, blog posts and even checking out news stories. But...
Event
08 Feb, 2018
Want to learn the latest, most-effective email marketing techniques for your next campaign? Well, you could spend hours trawling evergreen guides, blog posts and even checking out news stories. But...
Article
• August 12, 2022...scaling ability, and most importantly, a happy client! Top Insights for your Website in 2023 The current state of play is that there are approximately 1.9 billion websites on...
