08 Feb, 2018

Email Marketing & CRM Seminar 8 February 2018

Event Details

The Hospital Club. Covent Garden

Want to learn the latest, most-effective email marketing techniques for your next campaign? Well, you could spend hours trawling evergreen guides, blog posts and even checking out news stories. But for the most time-effective method, sit back and relax while watching our expert speakers tackle everything from design to strategy, automation and personalisation; helping you think outside the box, achieve cut-through and drive significant ROI.

The Figaro Digital Email Marketing & CRM Seminar is open to brand marketers only.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.


Registration And Networking


The Fabulous Email Delivery Technique That Nobody’s Talking About

Sharing Communicator’s best-kept secret, Benjamin will show you how one change to your email sending will ultimately help you deliver more emails to their intended inboxes. You’ll realise why it’s so necessary, see a case study from a high street brand and learn exactly how you can implement it. If you send high-volume email, this is one not to be missed!


Driving Results With First-Person Marketing
Suzy Carter-Kent

Customer Success Manager

Adestra Ltd.

Segmentation and automation have changed email marketing forever, but how do we take it to the next level? First-person marketers take a holistic approach, starting with the customer, establishing clear objectives and pulling together multiple touchpoints and data sources to drive results. Find out how to lift your strategy and develop a plan that works for your business. Suzy Carter-Kent, Customer Success Manager at Adestra shares her insights and case studies to help you succeed.


Networking And Refreshment Break


What You're Missing In A/B Email Testing

Push the power of your email marketing by looking at email testing differently. Leverage the testing ability of your emails to improve the performance of your other marketing acquisition and conversion channels. Learn how to build a hypothesis into your emails and drive the actions that provide the answers you're looking for, use a push channel such as email to inform and improve pull channel performance, and use tactics to test for long and short-term results.


The Science Behind Subject Line Testing: Find Your Sweet Spot

Everyone tests their subject lines, their images and their content, but no one seems to test their segmentation strategy. Are you testing for testings sake? At what point do all the extra hours justify your ROI? In this presentation we’ll be covering your testing sweet spot, and how AI can help test, measure, learn and optimise your results.

17:00 - 18:00

Drinks And Networking