Article
Data, Financial • July 17, 2019
...to lean on their digital technology to provide relevant and timely insights to customers and investors, we help them drive customer acquisition and satisfaction. Trend Two: Time Spent On Mobile...
Article
• October 15, 2019...change the way retail marketers interact with their customers through the intelligent analysis of CRM, and the generation of insights on customer behaviour, taste, and expectations. When applied correctly, AI...
Article
• November 11, 2019...outlined how to develop an account-based marketing plan, breaking it down into four main rules: keep data clean, build and use insights, see ABM as account-based sales and marketing, and...
Article
Brand Management, Campaign Management • February 10, 2020
Valentine’s Day is just around the corner, but in the age of #MeToo, self-partnering, and Galentine’s Day, how are advertisers capitalising on this half-holiday? According to NRF and Prosper Insights...
Article
...are related to the customer’s concerns. Implementing CRM can boost a business’ customer service reputation. Consumers expect agents to “know who they are, what they have purchased, and have insights...
Article
AI, Analytics • February 21, 2020
...presentations, round table discussions, networking and, most importantly, incredible sandwiches. Industry experts shared their experience and insights, covering the latest trends in financial services. Here are the key takeaways from...
Article
Customer Experience, Digital Marketing • March 25, 2020
...for insights from Gousto CMO Tom Wallis, Perky Blenders Co-Founder Victoria Cozens, Financial Times Marketing and Communications Director Joanna Edwards, and Touchnote’s own CEO Dan Ziv into long-term and casual...
Event
30 Nov, 2016
The Figaro Digital Marketing Conference is happening on the 30th November, and you don’t want to miss it. 350 senior-level marketers will unite at The Royal College of Physicians to:...
Person
Rachel’s favourite saying is ‘so what?’. With a PHD in mathematics, Rachel uses her analytical mindset to interpret data, identify patterns, and predict trends. But Rachel will be the first...
Article
Apps, Brand Management • April 2, 2020
...way to respond to the burgeoning dialogue around mental health, particularly during lockdown! For more insights into adapting your marketing strategy, both paid and organic, following the COVID-19 crisis, head...
