Article
Behavioural Targeting, Brand Management • June 1, 2020
Kayla Siegmeier, Client Marketing Manager at Cheetah Digital, explains how CPG marketers can adapt their tactics during COVID-19 to achieve long-term customer loyalty. Consumer Packaged Goods (CPG) is in a...
Article
Analytics, B2B • October 19, 2020
Jake Surrey, Head of Digital (Canada) at Fountain, explains why a higher focus on LTV as a sales metric versus the sheer number of leads is the more profitable way...
Video
Video
Article
Customer Experience, CX • May 17, 2021
...to have the mechanisms to capture insights around consumer likes, loves, interests, and go beyond first-party data and be able to capture zero-party data, which is the crown jewel of...
Case Study
...different team trying to make sense of data that provided little insight, Cath Kidston needed Red Hot Penny’s Insights team to review the account and validate the technical implementation –...
Press Release
...200. The Insights Group, who acquired Vidatec – formerly known as Dogfish Mobile – in 2017, came in at number 141 on the list published on Sunday. The Group achieved...
Video
Article
Digital Marketing • March 2, 2021
...and social media platforms. We’ll also reveal the winner of our campaign of the month as well as plenty of other digital marketing insights. The Latest Social Media News Facebook...
Event
24 Oct, 2024
Join us for a jam-packed day of 1-2-1 meetings, workshops, networking, and presentations from expert speakers on AI, SEO, Video, PPC, Email Marketing, CRM, CRO, Content Marketing, Paid Social, Data,...
