Article
Digital Marketing, Educational & Vocational • February 7, 2017
...as we’ve seen the marketing, data and technology worlds converge within digital marketing, perceptions have shifted, and it seems that the word ‘digital’ automatically catapults it into the boys’ club....
Article
Consumer Behaviour • July 11, 2017
...increase in the future as Amazon invest in and promote this technology. For example, 42 per cent say they would love to shop with Amazon Echo, and are currently using...
Press Release
Archetype proprietary technology delivered a model with predictive power of 93 per cent, offering a relative uplift of 31 per cent over the incumbent approach. Jaywing’s AI modelling platform, Archetype,...
Article
Digital Marketing, Voice Search • January 10, 2019
...but voice-search is certainly on an upward trajectory. How, then, do we incorporate voice into marketing campaigns and which technology should we prioritise? Picking The Right Tech The first step...
Case Study
...they referred to themselves as a technology company… who also makes pizza. Meanwhile, the food delivery market was becoming hyper-competitive. Delivery services like JustEat and Deliveroo have put pressure on...
Article
AI, Customer Journey Mapping • January 15, 2024
...when it comes to your app or website and to your customers’ online experience of your brand. It’s a key example of the technology innovations which need to be continually...
Case Study
Customer Experience, Digital Marketing
...consumer technology, games, entertainment, music and photography. The Challenge Create a mobile responsive template that will Deliver instantly recognizable branding and work for multiple types of content Increase engagement Streamline...
Press Release
...Sixty-five per cent of marketers have accelerated digital and technology innovation more than they had planned due to the pandemic. Sixty-one per cent report that their customer engagement platform has...
Article
Charities, Content Marketing • July 3, 2019
...the future, how do you see digital innovation transforming the charity sector within the next couple of years? SL: The bit that I’m really interested in is how digital technology...
Article
• February 9, 2018...a big game for the supporters, it’s a huge deal for advertisers too. Childwise Monitor Discovered That Younger Children Use Voice Recognition Technology Who would have thought that voice recognition...
