Case Study
Vita Coco
...more about their customers’ behaviours, the brand needed to reconsider their real world retail mindset and explore the potential of direct to consumer sales through an enhanced online platform, taking...
738 search results for "Real-Time Bidding"
Event
03 Nov, 2016
Digital B2B Roundtable 3 November 2016
...roundtable. Led by our speakers but taking the form of open discussion, the roundtables give you the opportunity to really engage with your peers on the topics that are most...
Article
Behavioural Targeting, Ecommerce • November 4, 2013
Turning Shopping Basket Abandoners into High-Value Purchasers
...a PC or laptop to complete their purchases. Email remarketing can play a pivotal role in tackling the issue of shopping basket abandonment. Businesses are able to respond in real-time...
Case Study
Behavioural Targeting, Digital Marketing
LV=
...the best-suited candidates within each of our locations,” said Kevin Hough, Head of Resourcing, LV=. Digital Element’s NetAcuity Edge solution determine a user’s city/postcode location in real time, thereby enabling...
Article
SEO • June 22, 2012
DIY SEO Healthcheck
...that visitors want to stay. • If there’s nothing you can do to improve the bouncy pages and they are also really dull with little to distinguish them from each...
Article
Business, Usability • March 13, 2012
Usability 2.0: Using Data to Drive Usability Findings
...in-depth insight, it is often based on a small sample size, and at significant financial cost. At the same time, there is an abundance of online data, sourced from real...
Article
Digital Marketing • July 2, 2014
In-Depth: James Kirkham at Leo Burnett Worldwide
...talks and seminars at the Cannes Lions International Festival of Creativity and regularly speaks at conferences including The Guardian Changing Media Summit. He’s also contributed to the Sunday Times, Broadcast...
Article
Mobile Apps • October 29, 2013
Mobile Content and the Covenant of Trust
...things like downloads and towards much more interesting metrics like time per-user per-month or page views per-user per-week. Those metrics indicate we’re successfully building on that covenant of trust and...
Press Release
Mapp Named a Strong Performer in Cross-Channel Campaign Management Report Q3 2021
...workflow creation and outreach, and real-time personalisation. On average, customers use Mapp to serve six channels in their cross-channel strategy, with this number expected to increase to 10 over the...
Article
Digital Marketing, Social • May 26, 2017
The Figaro Digital Digest: 26th May 2017
...Fuel AR Growth (image: OyundariZorigtbaatar under CC BY-SA 4.0) eMarketer has released its first forecast on augmented reality (AR) and virtual reality (VR) and has revealed that 40 million American...