Case Study
Content Marketing, Conversion Optimisation
...of using real-time business data To avoid wasting advertising spend on anyone that could no longer be served, we needed a true picture of the market. The goal for this...
Case Study
Ann Summers were looking to drive brand awareness online using new and innovative channels. Using paid search as a brand marketing tool – by bidding on high volume, topical keywords...
Article
• June 28, 2016...more likely to share video ads than other age groups- https://t.co/Hkd9NVc6n5 @TheDrum — affilinet UK (@affilinetUK) May 12, 2016 Annica Digital says: Google Announces Forthcoming Changes to Device Bidding...
Case Study
...worked with the following Sociomantic programmatic solutions to help drive incremental revenue Real-Time Bidding: Sociomantic’s proprietary bidder analyses real-time user profiles in combination with streams of shop, performance, and yield...
Article
Digital Marketing, Social Media • January 29, 2015
...that could drive real association and loyalty down the line. Real-time or ‘reactive planning’: why is it a key focus for marketers? Real-time or ‘reactive planning’ frameworks were originally born...
Article
Analytics • September 5, 2016
...is that really the right optimisation? I would argue that most marketers don’t have the end-to-end line of sight. They don’t really see how many of these low CPLs turn...
Article
Social Media • July 19, 2013
...the year that brands become more personal. People like one-to-one conversations. People like to talk in real-time. People like to be part of shared cultural experiences. As real-time marketing grows...
Article
Mobile, Mobile Apps • June 13, 2012
...our mobiles. “From there things like Real Time Buying and open auctioning can really take off. At the moment you can’t really set up a business like that because you...
Article
Behavioural Targeting, Consumer Behaviour • May 11, 2020
...and weeks have unfolded, there could only be a highly reactionary clamber by all brands, difficult decisions being made in real-time with the latest public health pronouncements. Decisions such as...
Article
Pay Per Click • June 27, 2016
...your ad copy to suit. For example, for high CTR times, ‘buy it now’ calls to action are key. Whereas for more challenging times, when traffic is there but the...
