Article
Content Management, Content Marketing • December 16, 2021
...organically rank higher in search engines. This can potentially reduce other advertising expenses. According to a study by Search Engine Journal in 2020, 25 per cent of people click the...
Case Study
Analytics, Behavioural Targeting
...allowed us to show a variety of the latest collections which increased both engagement and clicks through to purchase. From the classic Radley bag, to the new contemporary style, the...
Article
CRM, Email Marketing • November 27, 2018
...in the results with open rates +180 per cent higher than average and click through rates +330 per cent higher than average. The reason? Relevancy, pure and simple. To further...
Article
Digital Marketing • November 30, 2018
...on clicks. The Latest In Branding Allianz Marketing Boss Drums Up Importance Of Email Despite the long-term impact of GDPR, the Vice President of Marketing in Northern Europe for Aliianz,...
Article
...of clicks away from ordering a product at their own convenience. More shopping than ever is now conducted online, with figures from the British Retail Consortium indicating that almost a...
Case Study
...wintery, cosy, Christmassy mood. 41 per cent of total clicks came from the ‘free delivery’ code image above the fold and the Conversion Tracking feature in MessageFocus reported a total...
Article
Email Marketing, Marketing Automation • May 15, 2019
...emails with a deeply relevant message. Many marketing automation platforms can actually help you accomplish that. This ensures your email gets read rather than trashed. Personalised emails can improve click-through...
Article
AI, Behavioural Targeting • January 5, 2022
...place in October last year. Here, we take a look at the second half of presentations from the day. Click here for Part One of the Roundup. You can also...
Case Study
Design & Build, Digital Marketing
...we used our seven-step UX process to find subtle improvements that would influence purchases and anticipate customers’ future needs. 1. Customer journey analysis Using scroll and click-trail analysis to find...
Article
Digital Marketing, SEO • July 16, 2019
...tags. The main keywords should be somewhere in the title, as well as the title itself enticing clicks and interest. YouTube and other video platforms get the majority of traffic...
