Article
Digital Marketing • May 24, 2013
...bounce rates to click-throughs. But while this information can be helpful for scratching the surface of evaluating campaign success on completion, it does not provide a step-by-step guide to what...
Event
06 Sep, 2016
Inspiration and Lessons from the Movers and Shakers of the Food World Working in partnership with Great British Chefs, we are bringing together the movers and shakers of the food...
Case Study
...with customers who click through the email 2% increase in total conversion to order What’s next? NakedWines.com plan to optimize this campaign through refining the recommendation engine as well as...
Article
Attribution Modelling, D2C • July 13, 2021
...– knowing who your customers are and how they interact with your business from ad-click to purchase can make or break your success. But as you now know, tracking your...
Article
Behavioural Targeting, Consumer Behaviour • July 19, 2021
...in a First-party World Chris Liversidge, Founder & CEO of QueryClick, covers why it is that being serious about the data we have access to, and how we scrutinise that...
Article
B2B, Digital Marketing • February 9, 2021
...and nine per cent are clicked (Klaviyo). 32. Abandoned baskets cost marketers about two to four trillion dollars per year (Annex Cloud). 33. Brits abandon online baskets worth almost £30...
Article
CRM, Email Marketing • October 20, 2015
...structured, quantitative data for novelty discoveries, class discoveries and association discoveries. Don’t just stick to open and click stats but combine first, second and third part data sources to find...
Article
Clothing, Retail • January 20, 2016
...the Google rankings but also for the customer experience once users receive their newsletter and click through. With an open rate of more than 75 per cent via mobile, this...
Article
• March 8, 2016...and are able to focus carefully on the best bidding approach. This will ensure that you rank well for great click-through terms to achieve the desired results for your business....
Article
Digital Marketing, SEO • March 29, 2016
...website is; click-through rates, dwell time and even manual reviews are all factors in increasing or decreasing your visibility in Google.” As an example of that strategy in action, Grice...
