Article
...and deliver the answers in a frictionless way. You’ll need to know who you’re targeting, deliver the right message using persuasive text and good visual design cues, and be persuasive...
Press Release
...engage with our communications. We’ve delivered increases in both our email click rates (over 50 per cent), and conversion (50 per cent) which we’re really seeing translated into significant revenue...
Article
Behavioural Targeting, Consumer Behaviour • March 31, 2020
Charlie Johnson, VP UK and Ireland at Digital Element, explains how to use consumers’ IP geolocation for better personalisation. Marketers constantly strive to personalise messaging to drive engagement. Studies have...
Article
• June 13, 2018...experience as the main differentiator, compared to only 36 percent in 2012. From the brands’ perspective, being competitive on experience isn’t just a choice, but rather a requirement for survival...
Case Study
Life’s too short to drink a wine that’s not for you – Naked Wines worked with Adestra to create highly personalised emails. NakedWines.com is an online wine retailer that works...
Article
Digital Marketing, Ecommerce • December 15, 2021
Christmas has been a key calendar date for retailers for decades and its appeal continues to this day. In 2021, UK retail sales during the Christmas period are expected to...
Article
Search just got personal: How to make sure your brand gets recommended by AI Search is changing, queries are getting longer and conversational, AI personalises by context and the marketing...
Article
AI, Automation • November 11, 2021
...through segments and personas based on psychological data. Deeper understanding of audience data enables brands to identify opportunities for partnerships and get ahead of competitors. Personality models emerge. There is...
Article
AI, Analytics • February 27, 2017
...a sustainable pace, which will ultimately result in a more streamlined conversion, reactivation or welcome campaign. The Future Of Marketing Will Build Itself “Ninety per cent of all the data...
Company
Croud is a global digital marketing agency, powered by the best talent, custom-built tech, and the world’s first crowd-sourced network of digital experts. Croud’s unique ‘Croud Control’ technology platform and...
