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Digital Marketing, Mobile • October 15, 2014
...edge over traditional incentives across all searching and purchasing influencers such as familiarity with the brand (24 per cent), personalised offers/discounts (16 per cent) and personalised content (16 per cent)....
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• October 23, 2019...need to know which investments are improving the bottom line. Those that are not paying off need to be stopped, while those that are helping drive performance need to be...
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AI, Conversion Optimisation • November 11, 2021
...transparency around delivery times, exchange options, instalment payments, “buy now, pay later” offers, and customer support provisions. Consumers now want to be proactively updated with information on delivery deadlines as...
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CRM, Digital Marketing • June 10, 2020
...was poised to grow at the incredible rate of 69 per cent over a five-year period beginning in 2015, rising from $78.4 billion to a whopping $132 billion. It’s no...
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• February 1, 2016...including translations, site content, payments, customer service, delivery methods and product range. At De’Longhi, the approach had to be different because we already have in-country subsidiaries, with a fully translated...
Person
Simon is a Senior Marketing Strategist at Bottomline, a global provider of secure and scalable payment, cash management and digital banking solutions that help businesses pay and get paid. A...
Article
Social Media • November 21, 2012
...the product-level messages we include, but beyond that we’re establishing our brand and the personality. In the newsletter and in the transactional emails we promote our Twitter account. Competitions create...
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Content Marketing, Digital Marketing • February 17, 2017
...source aspirational content, expect a backlash in 2017 against all-too-perfect lifestyle gurus and marketing narratives. Yes, people still want advice on what to wear, eat or do, but they want...
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Digital Marketing, Social Media • July 6, 2012
...social shopper – someone who takes in different points of interest and shares those.” So how is this turning the marketing model upside down? From a business-owner’s perspective, says Eklund,...
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Data, Digital Marketing • May 23, 2013
...personalised content in the future. Equally, they know where I’ve downloaded the content from and to, so they know which devices I prefer These are then logged as interest types...
