Article
Brand Management, Campaign Management • February 12, 2020
...advertising and paid digital – to practice its art. Here are their 10 pointers for success: 1. Timing is everything It’s always important to pick the right moment to ensure...
Article
Apps, Brand Management • April 21, 2020
...or paid for. Reframe all planned content to the home environment and its limitations. Recognise “at-home” behaviour, which may pivot between bite-sized and longer-form content. Use your expertise and your...
Company
The Goat Agency is a global, award-winning social media and influencer marketing agency. Since 2015, the company has worked with, retained and scaled some of the world’s most exciting brands,...
Event
08 Mar, 2018
Through modern-day retail the possibilities are endless; as are the headaches! The space is constantly transforming, with new technologies becoming available for retailers to attract new and existing customers. Which...
Event
06 Sep, 2018
With online banking and mobile apps dominating the way consumers now manage their money, the financial services industry faces challenges and opportunities. The Digital Financial Services Spotlight will focus on...
Article
AI, Automation • June 16, 2020
...of this tactic include decreased session churn, alongside decreased cost of retargeting customers with paid media. 4. Churn prevention You should aim to re-engage customers that are very likely to...
Article
Digital Marketing, Ecommerce • June 22, 2020
...paid media to organic social, UX/CRO, analytics, content etc. The larger each of these channels gets, the more resource and attention it’ll require. The titles typically tasked with this function...
Article
AI, Analytics • October 13, 2020
...role that product performance plays on your eCommerce platform to understand the role that it plays in the customer journey. For example, if out-of-stock products are promoted via paid media...
Article
Analytics, B2B • October 19, 2020
...with a paid-for campaign on LinkedIn,” and the sales teams pitching in with “yes but they don’t necessarily fit within our scoring parameters.” Ultimately, marketing and sales teams should be...
Article
Behavioural Targeting, Consumer Behaviour • October 28, 2020
...hoping the next one will be more relevant. At worst, you’ll unsubscribe. According to the DMA’s research, only 55 per cent of marketers think more than half of all the...
