Case Study
Content Marketing, Multi-Channel Marketing
...for their advertising campaign, and informed all of their content. To ensure they arrived at the right creative platform, their research team at Loudhouse carried out a quantitative research piece...
Press Release
Award-winning digital marketing agency, Absolute Digital Media, have been nominated as finalists in the Best Use Of Search category at this year’s Wirehive 100 awards. This announcement comes shortly after...
Article
Content Marketing • November 17, 2015
...to Create it Chris Woolford, Client Services Director at Search Laboratory The rise of content marketing has shifted the search space into one in which merely building links is no...
Article
Behavioural Targeting, Data • June 26, 2019
...biggest group when it comes to searches for ‘cider’, ‘wine’, and ‘whisky’. Health & Fitness – Over-indexed Survey Responses vs. Searches, By Generation Source: Hitwise & Kantar Media TGI, UK....
Press Release
...it differentiates with a comprehensive offering for CCCM, that features a customer data platform and omnichannel automation, including email, mobile, web, and offline channels. The independent research firm also recognises...
Article
Digital Marketing, Ecommerce • September 21, 2018
...in their searches nowadays. Size, colour, and type used to be the filters no one used while searching for products, but things have changed. Our research into the fashion retail...
Article
Content Management, Content Marketing • October 27, 2021
...fictional age, hobbies, background, etc. All pieces of content for this segment will speak to “Family Frank/Freda”. He/she will be performing relevant search queries and from the search results consume...
Article
Digital Marketing • June 29, 2018
...helps them get results without any heavy lifting.” YouTube Announces Channel Membership Paid Subscription Option This week YouTube announced it would be rolling out a ‘channel membership’ paid subscription scheme...
Press Release
...diversification paid huge dividends as we were able to carry on, business-as-usual when the first lockdown was announced. Sadly however, we lost one customer to administration. As a board we...
Article
Consumer Behaviour, Digital Marketing • September 21, 2020
...whole host of diverse scenarios. How do you encourage the creation of UGC, and where do your paid/owned channels fit into the picture? Many brands will have plenty of vocal...
