Event
06 Jul, 2023
...digital projects you’re working on. Complimentary brand tickets are available to senior level marketing decision-makers. Are you from an Agency or Marketing Solution Provider? For information on getting involved email...
Article
Digital Marketing • April 16, 2013
...your site. You can see which channel converts which products most effectively. You can see which channel is responsible for the biggest drop out and which channel has people coming...
Article
Analytics, Automation • April 29, 2020
...to digital storefronts? Updating your marketing mix and budget allocations is the next step (see 3. Omnichannel). Funds could be drawn from, for example, in-person event marketing to support. 2....
Event
21 Oct, 2021
Discover how to thrive in the rapidly evolving digital world at our Digital Marketing Summit, which finally returns to the Marriott Hotel this October. Join us for a jam-packed day...
Case Study
...to multi-channel content, users began to discover content from the other channels, which in turn increased engagement, advertising revenue, and awareness of the TV channels. Diverse Content and Channels Drive...
Article
Digital Marketing • January 22, 2018
...the budget to launch any new marketing channel that is not already in your arsenal. Influencer marketing, heralded as a more honest and powerful channel than celebrity marketing, has for...
Article
Digital Marketing, Email Marketing • December 6, 2021
Kath Pay, CEO & Founder of Holistic Email Marketing, dissects the concept of helpful marketing and how this customer-centric approach has helped brands see positive outcomes in their marketing strategies....
Article
AI, Digital Marketing • April 1, 2019
...travel marketing, user-generated content, video marketing, AI, email marketing, and how to turn signal of intent into ROI from the #FigDigTravel Spotlight. Automation And The Future Of Travel Marketing Right...
Article
Behavioural Targeting, Consumer Behaviour • August 13, 2020
...customers on a deeper level, data-driven marketing is essential. Without adopting a data-driven marketing mindset, you will be shooting in the commercial dark. Fail to leverage the right metrics and...
Article
Attribution Modelling, Budgets • March 4, 2021
...investments. Many brands are already rethinking their strategy, for example Airbnb’s recent announcement3 that they have moved from performance marketing to brand marketing, whilst reducing their marketing investment due to...
