Case Study
Content Management, Design & Build
...Channel 4 has introduced a range of additional TV channels including E4, More4 and Film4 and is continually growing its online activities and services such as channel4.com. Strategy The need...
Article
Business, Ecommerce • May 20, 2015
...marketing is predominantly seen as a technology-led channel – rather than a marketing channel. It’s great that a host of advanced technology is out there to help support the creation,...
Article
Mobile • October 20, 2014
...marketers can communicate with an audience. With all of these options available, marketing departments face a range of challenges. The first of these is the management of a multichannel strategy...
Article
Analytics, Behavioural Targeting • June 27, 2017
... How has multichannel marketing changed the structure of the customer journey? What challenges does this cause? CB: “Let’s make one thing clear, there is a huge difference between ‘multichannel’...
Article
Digital Marketing, Email Marketing • May 19, 2014
...giving marketing departments a competitive advantage over traditional marketing techniques. Effective marketing automation solutions: Integrate web, email and CRM Provide detailed analytics on all customer interactions Deliver customer intelligence to...
Article
Business, Internet • September 25, 2009
...how marketing efforts are, ultimately, impacting on the bottom line. A new approach to marketing The economic climate may be having a significant impact on marketing budgets but this doesn’t...
Article
AI, Analytics • February 2, 2021
...still in its infancy, the future is full of possibilities for influencer marketing and AI. The evolution of technology and the ever-changing marketing trends make it clear that influencer marketing...
Event
23 Feb, 2017
...analytics and data, content marketing, CX, ecommerce, email and CRM, search, social media and multichannel marketing, UX, geo-location, video and more. What’s in it for you? As well as a...
Article
Data, Technology/Software • November 1, 2018
Marketing technology is a bridge that enables marketers to create, nurture, enhance, automate, and measure consumers’ brand interactions. Savvy marketing leaders are adopting innovative marketing technology (or “MarTech”) solutions to...
Article
Omnichannel, Personalisation • June 20, 2016
...and marketing apps firm Teradata, on the state of omni-channel digital marketing in Europe. The study, which highlights that individualisation is very much in its infancy, looked at how 299...
