Article
Affiliate Marketing • July 7, 2015
...Stream:20 to discuss strategy, metrics and effective partnerships in affiliate marketing Connected Consumers, Disconnected Solutions – Performance Marketing at a Crossroads Aftab Aslam – Account Director, Tradedoubler “Moving towards an...
Event
22 Apr, 2021
REGISTER HERE Our Digital Marketing Summit is a virtual event held over two days, and brings together industry leaders to share their insights and expertise in a series of presentations....
Article
Customer Experience, Customer Journey Mapping • October 31, 2018
...discussed on the day and our speakers introduced some intriguing new angles and perspectives on the latest trends in digital marketing. Subjects ranged from CX initiatives, video marketing strategy, viewability...
Article
Content Marketing • February 23, 2015
Our Content Marketing Seminar took place at The Hospital Club, Covent Garden, on 19 February 2015. Discussions covered everything from creating and marketing great content to how recipes with squirrel,...
Article
Budgets, Digital Marketing • July 30, 2020
...as a marketing leader identify how to most effectively optimise your marketing costs. Effectively evaluating operational costs When it comes to evaluating operational costs, it’s crucial to appropriately consider the...
Article
Digital Marketing • August 30, 2016
The Responsible Marketing Committee will define what constitutes responsible marketing behaviour. The Direct Marketing Association (DMA) has assembled a new committee dedicated to creating a sustainable future for the industry...
Article
Digital Marketing • April 10, 2015
...data to drive informed marketing decisions is not a new phenomenon, but using data to drive results across multiple data-driven channels and trying to join the dots in a meaningful...
Article
Digital Marketing • December 14, 2015
...full here. Measuring Content Marketing Stephen Kenwright, Director of Search at Branded3 Jack Cornwall, Senior SEO Specialist at Sky According to the Content Marketing Institute, 80 per cent of marketers...
Event
01 Jan, 2024 - 31 Dec, 2024
...B2B, Financial and Professional Services: Digital Marketing Spotlight 28. AI in Marketing Seminar April 11. Email Marketing, Data, CRM, CDP & Personalisation Seminar 17. Digital Marketing Summit May 9. Performance...
Article
• October 3, 2019...brands turn refer-a-friend into a leading marketing channel. AI And Behavioural Economics: A New Paradigm for Marketing (Richard Robinson, Chief Commercial Officer, DPL) The impact of data-driven marketing has never...
