Press Release
Customer Experience Email Marketing: Getting Ahead of the Consumer, a new report from Liveclicker and Holistic Email Marketing, answers this crucial question: “What’s the state of Customer Experience Email Marketing...
Article
Content Marketing, Customer Experience • January 13, 2021
...to a business, can conversely help your digital marketing efforts as there is a more captive audience to whom you can promote your ideas. Brand promotion Digital marketing is an...
Article
CRM, Email Marketing • February 16, 2015
...also argues that SMS has been overlooked as a marketing channel and, with 16 per cent of smartphone users making a purchase due to SMS, it’s a channel that brands...
Article
• September 22, 2016With brands dedicating an increasing amount of their budgets to influencer marketing, having a strong influencer marketing strategy is now essential for many brands and agencies. Social Circle – a...
Press Release
...mail for tailored print campaigns into its cross-channel offering. Mapp’s newly released Spring Product Update includes a total of 15 new functionalities for its cross-channel marketing module, Mapp Engage, and...
Article
Digital Marketing • February 5, 2019
On 31 January, we had an insightful and informative day at the Figaro Digital Marketing Summit, held at the Emirates Stadium. Experts (and Arsenal fans) from across the digital marketing...
Article
AI, Digital Marketing • November 8, 2017
...Win At Email Marketing Adestra’s Head of Customer Success, Danielle Woolley, shared four in-depth case studies revealing the elements of successful cross-channel marketing campaigns. While it’s easy to be taken...
Article
CRM, Digital Marketing • August 22, 2018
...& Founder at Holistic Email Marketing, inspired, guided and revealed some very interesting facts and examples on both the art, and science, of email personalisation. Holistic Email Marketing have recently...
Press Release
...channel reporting, a belief that data to support cross-channel decision-making is broken, and a lack of certainty about owned data. Conducted by independent marketing agency QueryClick, the survey of 150...
Article
Automation, Consumer Behaviour • April 18, 2017
...to make their decisions. This is not multichannel marketing by another name, in which your objective is to make multiple marketing channels work together. That’s still a channel-first approach. When...
