Event
20 Jul, 2017
...of insight, opportunities, and networking. At this cross-industry event, we will cover the full spectrum of digital marketing; exploring the evolving relationship between brands and consumers, as well as key...
Article
Content Management, User Generated Content • June 28, 2016
...creating really is great?” he explains. 8 Million Stories believes content marketing should be treated like any other digital marketing channel and tied back to a focussed set of objectives...
Article
Digital Marketing • June 23, 2015
Jamie Brighton, Strategic Marketing EMEA at Adobe Marketing Cloud explains why customer experience is increasingly synonymous with your brand “The nature of marketing has exploded from an ancillary communications function...
Article
Digital Marketing, Retail • November 23, 2014
Ahead of his presentation at The Figaro Digital Marketing Conference at the Emirates Stadium in London on 27 November, we caught up with Alex Murray at Waitrose to hear why...
Article
Digital Marketing, Retail • November 23, 2014
Ahead of his presentation at The Figaro Digital Marketing Conference at the Emirates Stadium in London on 27 November, we caught up with Alex Murray at Waitrose to hear why...
Case Study
Digital Marketing, Display Advertising
...journey better’ to encourage customers to return to the online portal. Strategy iCrossing incorporated display, PPC, SEO, social media advertising and sentiment monitoring to create a multi-channel integrated campaign for...
Video
Case Study
...reach for the next few months. Silverpop as a multichannel marketing tool As well as utilising email and social, Teletext Holidays wanted to take full advantage of its multi-channel marketing...
Event
05 May, 2016
...sessions. Topics under discussion include analytics and data, content marketing, CX, ecommerce, email and CRM, search, social media and multichannel marketing, UX, video and more. What’s in it for you?...
Article
Analytics, Data • March 23, 2021
...Google Analytics. Go to Acquisition > All Traffic > Channels then select Bounce Rate. This will rank your bounce rate for all your channels – from lowest to highest. Social...
