Press Release
...marketing, channel marketing, field marketing, brand and marketing communications. He joins Selligent after successful tenures at Cisco and Polycom where he drove substantial growth in marketing generated pipeline and revenue....
Article
Brand Management, Consumer Behaviour • September 30, 2021
Kath Pay, CEO of Holistic Email Marketing, shares how to apply lessons learned during the pandemic to your email marketing programme. In the 18 months since we added “COVID-19” and...
Event
25 Feb, 2016
The Figaro Digital Marketing Summit features a full day of seminar presentations covering all aspects of digital marketing from paid search and SEO to video and email marketing. Delegates also...
Article
• October 29, 2019...results and the financial benefits your company could enjoy as a result of replacing some marketing channels with affiliate. Watch Steve’s full presentation here. Referral Marketing: Turn Your Happy Customers...
Case Study
Digital Marketing, Display Advertising
...journey better’ to encourage customers to return to the online portal. Strategy iCrossing incorporated display, PPC, SEO, social media advertising and sentiment monitoring to create a multi-channel integrated campaign for...
Video
Article
Digital Marketing, Retail • November 23, 2014
Ahead of his presentation at The Figaro Digital Marketing Conference at the Emirates Stadium in London on 27 November, we caught up with Alex Murray at Waitrose to hear why...
Article
Digital Marketing, Retail • November 23, 2014
Ahead of his presentation at The Figaro Digital Marketing Conference at the Emirates Stadium in London on 27 November, we caught up with Alex Murray at Waitrose to hear why...
Case Study
...reach for the next few months. Silverpop as a multichannel marketing tool As well as utilising email and social, Teletext Holidays wanted to take full advantage of its multi-channel marketing...
Article
Analytics, Data • March 23, 2021
...Google Analytics. Go to Acquisition > All Traffic > Channels then select Bounce Rate. This will rank your bounce rate for all your channels – from lowest to highest. Social...
