Article
Business, Digital Marketing • May 12, 2015
Marketing in Motion
...to salespeople until the end of that cycle. Content, of course, is how you influence buyers, but in the past content marketing systems didn’t have a concept of video. This...
689 search results for "Content Marketing"
Article
Digital Marketing • September 10, 2021
Why Should You Get a Career in Digital Marketing: Four Key Benefits
...are so many paths that you may decide to specialise in. Some of the most common fields within digital marketing include: Social media marketing. Content marketing. Data and analytics. SEO....
Event
20 Jun, 2017
Content Marketing Seminar 20 June 2017
It’s been hammered into marketers that ‘content is king’. They’re three of the most commonly used words in digital marketing. It’s important for SEO. It builds relationships with consumers. It...
Event
01 Jan, 2017 - 31 Dec, 2017
Private: Events Calendar 2017
...Email Marketing & CRM Seminar 18 Digital Marketing Summit 30 Retailer Spotlight: Ecommerce Seminar June 1 Digital Marketing Roundtable: Stockholm 8 Paid Search & Paid Social Seminar 20 Content Marketing...
Article
Digital Marketing • January 18, 2018
Our Pick: The Top Ten Marketing Books Of The Moment
...Marketing by Jay Conrad Levinson Guerrilla Marketing by Jay Conrad Levinson is a classic marketing book which has been a favourite among small businesses since its release in 1983. The...
Article
• December 12, 2018Figaro Digital Winter Marketing Conference Roundup (Part One)
...marketing. Referral marketing is an effective way of utilising your customers to generate leads and increase sales. However, he adds, these hacks can be used to inform marketing strategy across...
Article
Video • March 15, 2016
10 Point Plan: Video Marketing
...out blasts of anonymous content, the marketer is able to refine the content gleaned from marketing automation and interactive experiences, and send personalised content. One area where our customers are...
Article
Digital Marketing, Email Marketing • May 19, 2014
Marketing Automation: Friend or Foe?
...shows that this kind of trigger-based marketing can produce over twice as much interest as general emails, so there is powerful evidence that marketing automation’s ability to relate content, timing...
Article
Digital Marketing, Ecommerce • June 28, 2022
Why Content is Currency in Agile Ecommerce
...channels. They can reuse content easily, so every piece of content a brand builds works harder. When tied to personalisation tools, it’s easier to deliver relevant content to individual customers...
Article
Content Marketing, Conversion Optimisation • April 6, 2021
Seven Ways to Successfully Combine Email and Content
The visibility of your content is key when it comes to the success of your marketing. If your audience isn’t seeing your content, they aren’t engaging with your brand. And...