Article
Digital Marketing • January 4, 2014
...2006 academic Henry Jenkins wrote an influential book analysing the post-millennial media landscape entitled ‘Convergence Culture’. It was a view from the crossroads – or more accurately the multi-lane intersection...
Article
Social, Social Media • October 8, 2018
...the marketing crowd to stimulate action. Whether that be to share, comment, view more, or buy. There are a plethora of techniques and technologies you can use to create your...
Article
B2B, Content Marketing • May 7, 2019
...confirm if they are causing the issue. It is also important to increase your CRO by generating more conversions from your existing traffic and making sure that you’re directing them...
Case Study
...spaces in-store that appeal to the younger beauty crowd • Introduce the salon idea to a young, playful audience as an alternative to DIY beauty • Attract exclusive beauty brands...
Event
23 Jun, 2016
Content lies at the heart of any brand’s engagement strategy. But how do you ensure it’s useful, shareable, findable and entertaining? And how do you establish its hard value to...
Article
Behavioural Targeting, Brand Management • November 16, 2016
...pretty negative associations over the years. Reports of stampedes and damaged shop fronts from the heavy crowds have left some consumers cold at the thought of partaking in this boisterous...
Article
...this sector? RB: “One of the patterns we’re seeing is that marketers concentrate on customer lifecycle. They do all the marketing messages, newsletters, cross sell upsell, ancillary, whatever you want...
Article
Consumer Behaviour, Customer Experience • June 11, 2021
...enables marketers to deliver personalised experiences, cross-channel messaging, all aligned around winning loyalty strategies. 2. Does your platform allow brands to create loyalty programmes in-house? With digital transformation being accelerated...
Article
Digital Marketing • October 6, 2015
...The digital marketing landscape within which we work is at a major crossroads. We’re moving towards a digital landscape where everything is connected and delivered through an optimised, omnichannel customer...
Article
• October 22, 2019...consider the different ways you can make your content stand out in a crowded online marketplace. With thousands of brands working towards the same goal as you, it’s important to...
