Justis Saayman

Strategic Marketing Consultant

IBM Watson Marketing

As a Managing Consultant at IBM Watson Marketing, Justis assists clients with the planning and execution of advanced marketing strategies or the management of integration projects to maximise marketing output. Essentially, he assimilates the marketing strategies of his clients to advise on strategically sound campaigns and hypothesis driven testing programs to achieve statistically significant results. The majority of his work revolves in understanding the client and maximising the effect of any and all marketing touch points be it e-mail, social, web or traditional marketing efforts.