Dr. Catherine Kelly

Managing Director of Performance and Media Science

Jaywing

Dr. Catherine Kelly Managing Director of Performance and Media Science at Jaywing. Catherine is an accomplished mathematician with a PhD in Mathematics and is at the forefront of marketing effectiveness having worked in marketing and data science for over 17 years. Before joining Jaywing, she led Data Science teams in ASDA, Diageo and Kellogg’s. Catherine works with clients, gaining a deep understanding of their business strategy and applies sophisticated mathematical thinking and deep technical knowledge to design solutions that accelerate clients’ ability to meet their marketing objectives and deliver returns. Catherine has considerable experience designing and delivering marketing effectiveness solutions such as econometric models and Jaywing data-driven attribution

Company

Jaywing

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