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Campaign Management, Content Marketing • July 1, 2020
...curate the content you love, share your collection with others and find new content based on what you have saved.” Like Pinterest, “Keens” can be public or private, and Google’s...
Article
Digital Marketing, Email Marketing • March 10, 2022
...a subscriber will mark it as spam. Building out quality content that is engaging is vital. That’s why personalising content can be so powerful. Whether you’re adding a few small...
Article
Analytics, CRM • November 8, 2016
...capable of analysing the search terms of users, and how content marketers can use these insights to inform their content. Whilst editorial integrity remains important, it’s a hugely valuable commodity...
Video
Content Marketing, Digital Marketing
How do you make engaging, creative content when you have to make it 365 days a year, your budget’s been cut and your creative agency insists that there needs to...
Article
Behavioural Targeting, Consumer Behaviour • January 14, 2021
...or industry, age, interests, job role, etc) as well as behavioural information (preferred consumer touchpoints, most-engaged channels, preferred content topics, etc) that will empower you to tailor your service and...
