Article
Charities, Digital Marketing • May 19, 2014
...specific step I’d point to. But we’ve really switched from focusing on the quantity of outbound broadcast content to the quality. We’ve actually reduced the amount of content we post...
Article
...is having a useful site. Link Building: Getting your content linked to by high quality sites. Use the same strategies as you would for Google; create shareable content like infographics,...
Article
Social Media, Sport • January 2, 2014
The England and Wales Cricket Board used Twitter to break down the boundary between online and offline activity during the 2013 Ashes. Will Collinson, Head of Marketing, talks to Figaro...
Article
Digital Marketing • December 18, 2019
...more than 80 characters which equates to 12-13 words. 3. Clear content structure Eye-tracking studies show that just 20% of visitors actually read your lovingly crafted content while the remainder...
Case Study
Maytech tasked Liberty Marketing with devising a content-centric SEO strategy to enhance web traffic and improve free trial sign ups. Liberty Marketing tells us more about the project Maytech is...
Article
Mobile, Mobile Apps • November 11, 2015
...image-led to make the most of the publication’s diverse content. “Some results from user testing have actually changed the way we produce content too,” says Roman. “As we develop our...
Article
Charities, Content Marketing • February 26, 2018
...approach to the way we deliver our content online. I think technologies like AI are going to influence the way in which people are accessing the content and services we’ve...
Press Release
...League (NFL) team, Minnesota Vikings, have chosen Selligent Marketing Cloud to deliver content-led experiences for its growing fanbase. Using Selligent, the Vikings will leverage data to uncover fan insights, create...
Article
Brand Management, Consumer Behaviour • February 9, 2017
Creating better, more engaging and more relevant content is hot topic for so many marketers today. But with a consumer-centric view becoming more and more important to the marketing strategy,...
Article
Charities, Digital Marketing • May 19, 2014
...specific step I’d point to. But we’ve really switched from focusing on the quantity of outbound broadcast content to the quality. We’ve actually reduced the amount of content we post...
