Press Release
...behaviour – even while on their website and in their apps. Consumers, overall, welcome brands to engage with them, especially when incentives are offered. This is particularly true when it...
Press Release
Selligent Marketing Cloud, the B2C marketing automation company, has announced Future plc as a client. Future is a global multi-platform media company, creating over 200 print publications, apps, websites and...
Press Release
...have their website, apps, and backend technology infrastructure up to scratch, first so there are no glitches on the day, and second so they can capitalise on gathering customer data....
Press Release
...through our apps for macOS and iOS. Even if we’re not able to be together in person, our friends and family will know that we’re thinking about them over the...
Press Release
...the new year to support its campaign to raise awareness of daily fibre intake requirements. Mobile and web app specialist, Vidatec, is the developer behind the new app. The campaign...
Press Release
...support its campaign to raise awareness of daily fibre intake requirements. Mobile and web app specialist, Vidatec, is the developer behind the new app. According to the British Nutrition Foundation,...
Article
Digital Marketing, Ecommerce • October 28, 2021
...making it easy to access online support or breakdown payment terms for individual products across marketing communications both in and outside of their apps. 2. Integration and engagement across the...
Article
...character length Over the years the character length of meta descriptions has changed. From 150-165, to 260-275, and then down to the current 160 characters. Plus mobile description length is...
Article
Customer Experience, CX • February 2, 2022
...the success of the DTC offer. To save marketing budgets, “own” channels such as websites, apps, and email newsletters are particularly valuable. Besides the significantly lower cost per order, DTC...
Article
Display Advertising, Paid Social • February 25, 2022
...amount of data it was giving to apps, the most affected being Facebook and Instagram. For marketers, that means less people for targeting and, due to greater competition thanks to...
