Person
Bruna Gil
Bruna leads sales and operations at European level for LinkedIn’s most recent advertising offer – programmatic. Bruna set the foundations and continues to develop the solid operating model that has...
115 search results for "Programmatic"
Article
Multi-Channel Marketing • June 3, 2014
Figaro Digital Multichannel Marketing Seminar Round-up
...multiple partners taking credit for a single conversion, programmatic ads not being seen and the advent of ‘last second’ ads. The solution? “Command, control, capture and clean”. That means tagging...
Article
Digital Marketing • July 15, 2014
Figaro Digital Marketing Conference 17 July 2014: The Interviews
...Chalk Social: Warehouse’s ‘Style Me if you Can’: Repositioning a Brand in the Programmatic Era Pete Markey, CMO at the Post Office: The Post Office in the Digital Age: How...
Article
Digital Marketing • July 5, 2016
Up The Media Planning Creek With A Paddle
...of programmatic, champing at the heels of the old school, pedalling a more “transparent” offering to clients, perhaps the good old days really are numbered. Exhilarating As an “veteran” (read...
Article
Conversion Optimisation, CRO • March 21, 2017
Q&A With John Barham, Head Of Paid Media, ROAST
...is a device that marketers simply shouldn’t be doing without. “We have to make sure it lines up – if you think of marketers buying their media, like programmatic, in...
Article
Digital Marketing • July 21, 2017
The Figaro Digital Digest: 21st July 2017
...images or videos with 13 templates that utilise generic images and videos of young people. Native Ad Buying Up 74 Per Cent and Programmatic Down 12 Per Cent MediaRadar has...
Article
Behavioural Targeting, Brand Management • July 25, 2017
The Conversation Continues: Top Conference Takeaways (Part One)
...to digital? Hear her advice about why businesses should strive to “be” digital, rather than simply “do” digital. Programmatic Through The Eyes Of A Traditional Publisher “There should be a...
Article
Analytics, Attribution Modelling • July 5, 2021
Eighty Per Cent of Retail Marketers Worry about Bias in AdTech Channel Reporting
...in other channels drives spend. Programmatic advertising is still a fantastic proposition for marketers but dogged by poor data and effective attribution issues. An inability to count clicks counts against...
Case Study
Sociomantic Launches Streaming CRM for Mobile for Forever 21
...Exchange (AdX) to ensure programmatic access to a global pool of high quality inventory in all formats. “AdX is a long-time partner of Sociomantic,” says Jason Kelly, CEO for Sociomantic....
Press Release
Teads enhances contextual targeting with Digital Element’s location-based technology NetAcuity Pulse™
...to create brand new video inventory and monetise it through Teads sales force, their own sales force, or programmatic buying. Teads’ native video advertising solutions encompass a series of formats...